{"id":69089,"date":"2025-08-15T16:26:55","date_gmt":"2025-08-15T21:26:55","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=69089"},"modified":"2025-10-14T17:16:38","modified_gmt":"2025-10-14T22:16:38","slug":"how-to-tap-into-the-european-market-for-growth","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/how-to-tap-into-the-european-market-for-growth\/","title":{"rendered":"Going Global with ShipStation x DHL Express: How to Tap into the European Market for Growth"},"content":{"rendered":"\n

For online businesses, going global isn’t just a big dream\u2014it’s a smart move for long-term
growth. We’re talking about unlocking tons of new customers, boosting sales, and making your
business stronger against local market shifts. And when it comes to opportunity, Europe is a
massive one.

With a huge, eager to buy customer base and booming ecommerce, selling to the 27 markets
of the European Union (EU) and the UK is more achievable than you might think. We’ve teamed
up to make it easy. ShipStation and DHL Express are here to streamline the process.
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Why Sell Internationally?<\/h2>\n\n\n\n


Our recent Breaking Benchmarks report<\/a> found some hesitation among U.S. retailers. While 73%
were planning to check out new markets at the start of 2025, that number has since dipped.
Budget constraints and trade uncertainty are leading many to keep their focus on the domestic
market.

But here’s the thing: international opportunities are actually growing, not shrinking. Cross\u0002border orders are often worth more than domestic ones, and there\u2019s less competition where
international ecommerce is on the rise. Plus, international return rates are usually about half of
what you see at home, which means fewer headaches and more profit for you. Don’t let
domestic caution hold you back from global growth.

Consider these key trends:<\/p>\n\n\n\n