{"id":67890,"date":"2025-07-08T14:29:55","date_gmt":"2025-07-08T19:29:55","guid":{"rendered":"https:\/\/sitev4dev.wpengine.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/"},"modified":"2025-08-07T08:55:54","modified_gmt":"2025-08-07T13:55:54","slug":"from-startup-to-standout-scaling-without-losing-your-spark","status":"publish","type":"session","link":"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/","title":{"rendered":"From Startup to Standout"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Rebecca Minkoff built her namesake brand from the ground up, evolving from a scrappy startup into a global fashion powerhouse. In this fireside chat, she\u2019ll share the behind-the-scenes moments that shaped her business, the operational pivots she had to make, and how technology and shipping strategy played a key role in scaling smart\u2014without sacrificing creativity or customer connection.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-67890","session","type-session","status-publish","hentry","track-keynote","type-keynote"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Startup to Standout - ShipStation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Startup to Standout\" \/>\n<meta property=\"og:description\" content=\"Rebecca Minkoff built her namesake brand from the ground up, evolving from a scrappy startup into a global fashion powerhouse. In this fireside chat, she\u2019ll share the behind-the-scenes moments that shaped her business, the operational pivots she had to make, and how technology and shipping strategy played a key role in scaling smart\u2014without sacrificing creativity or customer connection.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipStation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShipStation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T13:55:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@shipstation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/\",\"url\":\"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/\",\"name\":\"From Startup to Standout - ShipStation\",\"isPartOf\":{\"@id\":\"https:\/\/www.shipstation.com\/#website\"},\"datePublished\":\"2025-07-08T19:29:55+00:00\",\"dateModified\":\"2025-08-07T13:55:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shipstation.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Startup to Standout\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shipstation.com\/#website\",\"url\":\"https:\/\/www.shipstation.com\/\",\"name\":\"ShipStation\",\"description\":\"Powerful shipping, simplified. eBay, Amazon, Magento eCommerce shipping\",\"publisher\":{\"@id\":\"https:\/\/www.shipstation.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shipstation.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shipstation.com\/#organization\",\"name\":\"ShipStation\",\"url\":\"https:\/\/www.shipstation.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg\",\"contentUrl\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg\",\"width\":1550,\"height\":247,\"caption\":\"ShipStation\"},\"image\":{\"@id\":\"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ShipStation\/\",\"https:\/\/x.com\/shipstation\",\"https:\/\/www.linkedin.com\/company\/shipstation\",\"https:\/\/www.instagram.com\/shipstation\/\"],\"description\":\"The fulfillment engine behind hundreds of thousands of online sellers, ShipStation combines order management, rate shopping, inventory, and returns all in one platform, delivering 15x more labels per hour and up to 90% shipping discounts through 200+ carriers.\",\"telephone\":\"(512) 886-4006\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1001\",\"maxValue\":\"5000\"}},{\"@type\":\"SoftwareApplication\",\"@id\":\"https:\/\/www.shipstation.com#software-application\",\"name\":\"ShipStation\",\"url\":\"https:\/\/www.shipstation.com\",\"applicationCategory\":\"BusinessApplication\",\"operatingSystem\":\"Web Browser\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"From Startup to Standout - ShipStation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/","og_locale":"en_US","og_type":"article","og_title":"From Startup to Standout","og_description":"Rebecca Minkoff built her namesake brand from the ground up, evolving from a scrappy startup into a global fashion powerhouse. In this fireside chat, she\u2019ll share the behind-the-scenes moments that shaped her business, the operational pivots she had to make, and how technology and shipping strategy played a key role in scaling smart\u2014without sacrificing creativity or customer connection.","og_url":"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/","og_site_name":"ShipStation","article_publisher":"https:\/\/www.facebook.com\/ShipStation\/","article_modified_time":"2025-08-07T13:55:54+00:00","twitter_card":"summary_large_image","twitter_site":"@shipstation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/","url":"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/","name":"From Startup to Standout - ShipStation","isPartOf":{"@id":"https:\/\/www.shipstation.com\/#website"},"datePublished":"2025-07-08T19:29:55+00:00","dateModified":"2025-08-07T13:55:54+00:00","breadcrumb":{"@id":"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipstation.com\/session\/from-startup-to-standout-scaling-without-losing-your-spark\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipstation.com\/"},{"@type":"ListItem","position":2,"name":"From Startup to Standout"}]},{"@type":"WebSite","@id":"https:\/\/www.shipstation.com\/#website","url":"https:\/\/www.shipstation.com\/","name":"ShipStation","description":"Powerful shipping, simplified. eBay, Amazon, Magento eCommerce shipping","publisher":{"@id":"https:\/\/www.shipstation.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipstation.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shipstation.com\/#organization","name":"ShipStation","url":"https:\/\/www.shipstation.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg","contentUrl":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg","width":1550,"height":247,"caption":"ShipStation"},"image":{"@id":"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ShipStation\/","https:\/\/x.com\/shipstation","https:\/\/www.linkedin.com\/company\/shipstation","https:\/\/www.instagram.com\/shipstation\/"],"description":"The fulfillment engine behind hundreds of thousands of online sellers, ShipStation combines order management, rate shopping, inventory, and returns all in one platform, delivering 15x more labels per hour and up to 90% shipping discounts through 200+ carriers.","telephone":"(512) 886-4006","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1001","maxValue":"5000"}},{"@type":"SoftwareApplication","@id":"https:\/\/www.shipstation.com#software-application","name":"ShipStation","url":"https:\/\/www.shipstation.com","applicationCategory":"BusinessApplication","operatingSystem":"Web Browser"}]}},"_links":{"self":[{"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/session\/67890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/media?parent=67890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}