{"id":64794,"date":"2025-03-11T10:11:45","date_gmt":"2025-03-11T15:11:45","guid":{"rendered":"https:\/\/www.shipstation.com\/?post_type=stories&#038;p=64794"},"modified":"2025-10-15T11:59:56","modified_gmt":"2025-10-15T16:59:56","slug":"how-nakie-went-from-garage-to-global-growth-with-shipstation","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/stories\/how-nakie-went-from-garage-to-global-growth-with-shipstation\/","title":{"rendered":"Nakie"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-how-nakie-went-from-garage-to-global-growth-with-shipstation\">How Nakie Went From Garage to Global Growth with ShipStation<\/h2>\n\n\n\n<p>For Dean and Tegan Leibbrandt, a scuba diving trip to Thailand four years ago led to an unexpected turning point in their lives. After being horrified by the amount of plastic pollution littering the ocean, the pair decided to launch <a href=\"https:\/\/nakie.co\/\">Nakie<\/a>, a business that gives plastic bottles a new lease on life.&nbsp;<\/p>\n\n\n\n<p>\u201cMy wife came up with the idea of a hammock made of recycled plastic bottles, to stop them from ending up in landfill and into the waterways,\u201d says Dean.&nbsp;<\/p>\n\n\n\n<p>In 2019, Nakie launched its flagship product \u2014 the world\u2019s first recycled hammock. Since then, it has expanded to other product lines such as camping gear, picnic blankets, and beach towels. The company\u2019s commitment to environmental responsibility goes beyond its products, with a pledge to plant four trees for every product sold \u2014 or a million annually over the next five years \u2014 in their leased reserve in Kenya.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-hammock-1024x687.png.webp\" alt=\"\" class=\"wp-image-64799\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-hammock-1024x687.png.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-hammock-768x515.png.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-hammock-1536x1031.png.webp 1536w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-hammock.png.webp 1563w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Problem: Extreme growth required a scalable shipping solution<\/strong><\/p>\n\n\n\n<p>From modest beginnings in their home garage, Nakie quickly outgrew its space, expanding into multiple warehouses in Australia to meet growing demand, However, the manual order processing and shipping, including hand-writing addresses on AusPost shipping bags, proved to be a significant bottleneck.&nbsp;<\/p>\n\n\n\n<p>\u201cWe bought a label printer but were still using AusPost satchels,\u201d says Dean. \u201cThen we came across ShipStation which changed the game. For a start, it meant we didn\u2019t have to stay up until midnight manually writing orders.\u201d<\/p>\n\n\n\n<p><strong>ShipStation features Nakie uses to streamline shipping processes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/360047475591-Introduction-to-Automation-Rules\">130+ Automation Rules<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/360031021831-Verify-Print-Shipments-with-Barcode-Scan\">Scan to Verify<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/25902328295323-Inventory-Sync\">Inventory Sync<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/4415714484123-Rate-Shopper-Automate-Selecting-the-Lowest-Rate#UUID-e076d7aa-d265-cca7-29b9-c58f61b814c6_UUID-abb38054-c784-704d-fbeb-510fd33aeeb4\">Rate Shopper<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/17398370106779-Product-Bundles\">Product Bundles<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/360035969712-Filter-Orders\">Filters<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-solution-from-handwritten-labels-to-high-volume-shipping-nbsp\">Solution: From handwritten labels to high volume shipping&nbsp;<\/h3>\n\n\n\n<p><br><em>\u201cNot having to handwrite labels was just the beginning. ShipStation is the most cost-effective solution. It\u2019s helped us to scale and save tens of thousands of dollars.\u201d<\/em><\/p>\n\n\n\n<p>Dean Leibbrandt<br>Co-Founder, Nakie<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"1024\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-family-913x1024.jpeg.webp\" alt=\"\" class=\"wp-image-64800\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-family-913x1024.jpeg.webp 913w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-family-685x768.jpeg.webp 685w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-family-768x861.jpeg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-family-1369x1536.jpeg.webp 1369w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-family-1826x2048.jpeg.webp 1826w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-family-scaled.jpeg.webp 1712w\" sizes=\"auto, (max-width: 913px) 100vw, 913px\" \/><\/figure>\n\n\n\n<p>ShipStation&#8217;s integration capabilities with <a href=\"https:\/\/www.shipstation.com\/shopify\/\">Shopify Plus<\/a> brought immediate relief, helping Nakie to streamline the shipping process, manage orders more efficiently, and focus on growth rather than operational challenges. ShipStation&#8217;s ability to automate label printing, bundle merging, and carrier selection helped the company save countless hours and reduce errors in order fulfillment.&nbsp;<\/p>\n\n\n\n<p>\u201cThere was one period where, over 30 days, we processed 25,000 orders,\u201d says Dean. \u201cIf we were still handwriting labels, we would have needed at least 20 people to handle that volume. ShipStation has been a game-changer.\u201d<\/p>\n\n\n\n<p>ShipStation\u2019s efficiency boost allowed Nakie to handle increasing order volumes without proportionally increasing staff. Nakie processes around 15,000 parcels monthly, with peaks reaching 30,000 to 40,000, with just 4-5 employees. \u201cShipStation helps us fulfill these orders seamlessly, which would have been impossible otherwise,\u201d says Dean.<\/p>\n\n\n\n<p>Another critical advantage ShipStation brought to Nakie was the ability to meticulously track and audit shipping invoices. \u201cWhen we look at invoices from FedEx and AusPost, we reference everything back to ShipStation,\u201d says Dean. \u201cIn the past, if we were overcharged, we would just have to accept it. Now, we go through every FedEx bill line by line, comparing spreadsheets to identify any discrepancies.\u201d<\/p>\n\n\n\n<p>Managing inventory accurately is critical for any growing business. With 68% of Nakie&#8217;s orders being product bundles, ShipStation simplifies the process by breaking them into individual SKUs, ensuring accurate inventory tracking consistent with their Shopify Plus storefront. This integration has helped Nakie avoid overselling \u2014 a persistent issue they faced previously during high-volume sale periods.<\/p>\n\n\n\n<p>Additionally, ShipStation\u2019s capability to print both labels and picking slips \u2014 a feature that other platforms lacked \u2014 has significantly enhanced order fulfillment efficiency. \u201cSmall technology pieces have been a lifesaver,\u201d Dean says.&nbsp;<\/p>\n\n\n\n<p><em>\u201cWe previously had to hire a full-time staff member to copy and paste tracking numbers into Shopify, which was a nightmare. Now this process is automated, saving time and reducing errors.\u201d<\/em><\/p>\n\n\n\n<p><br>Dean Leibbrandt<br>Co-Founder, Nakie<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-results-unfolding-new-markets-nbsp\">Results: Unfolding new markets&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-hammock-build-1024x689.png.webp\" alt=\"\" class=\"wp-image-64802\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-hammock-build-1024x689.png.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-hammock-build-768x517.png.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-hammock-build-1536x1034.png.webp 1536w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-hammock-build.png.webp 1564w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>ShipStation\u2019s ability to integrate multiple carriers and automatically select the most cost-effective shipping option using the <a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/4415714484123-Rate-Shopper-Automate-Selecting-the-Lowest-Rate\">Rate Shopper<\/a> feature has been a major advantage for Nakie. &#8220;Nakie was part of the beta testing where it auto picks the lowest cost carrier, which has been amazing. It saves tens of thousands of dollars,&#8221; says Dean. This feature is invaluable as Nakie expands internationally, now serving markets in Canada, the UK, the US, Switzerland, Germany, and the UAE.<\/p>\n\n\n\n<p>With Automated Rate Shopper, you pre-define which carrier services you&#8217;d like ShipStation to compare, as well as define any delivery time or service requirements. When you select that Rate Shopper rule for a shipment (or group of shipments), ShipStation automatically applies the service with the lowest rate that fits your requirements. <a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/4415714484123-Rate-Shopper-Automate-Selecting-the-Lowest-Rate\">Learn more<\/a>&gt;]<\/p>\n\n\n\n<p>Nakie\u2019s expansion into global markets was made seamless by ShipStation\u2019s compatibility with multiple carriers, including FedEx, DHL, and AusPost. This capability has streamlined Nakie\u2019s expansion into new markets and simplified the management of its international shipping operations. Moreover, the platform\u2019s ability to reduce shipping costs and provide real-time tracking information is instrumental in ensuring customers receive their deliveries on time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lessons-for-future-ecommerce-growth\">Lessons for future ecommerce growth<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"1024\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-full-family-471x1024.png.webp\" alt=\"\" class=\"wp-image-64801\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-full-family-471x1024.png.webp 471w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-full-family-353x768.png.webp 353w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-full-family-768x1670.png.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-full-family-706x1536.png.webp 706w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-full-family-942x2048.png.webp 942w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2025\/03\/nakie-full-family.png.webp 883w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/figure>\n\n\n\n<p>Reflecting on Nakie\u2019s journey so far, Dean offers valuable advice for other ecommerce businesses. \u201cUse digital tools to track profit and loss rather than relying on intensive manual processes like spreadsheets. And get a developer or someone who knows what they\u2019re doing early on to increase site speed and reduce the number of apps your business depends on.\u201d<br><br>For managing their web store, Nakie also transitioned from Shopify\u2019s basic plan to Shopify Plus, which not only resulted in substantial savings in terms of transaction costs but enabled custom coding \u2014 a capability essential for managing Nakie\u2019s product bundling and other promotion strategies.&nbsp;<\/p>\n\n\n\n<p>But for Dean, the biggest game-changer is ShipStation. He highlights the importance of getting shipping right from the early stages to keep costs low and save precious time<\/p>\n\n\n\n<p><em>\u201cNot having to handwrite labels was just the beginning. ShipStation is the most cost-effective solution. It\u2019s helped us to scale and save tens of thousands of dollars.\u201d<\/em><\/p>\n\n\n\n<p>Dean Leibbrandt<br>Co-Founder, Nakie<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Nakie Went From Garage to Global Growth with ShipStation For Dean and Tegan Leibbrandt, a scuba diving trip to Thailand four years ago led to an unexpected turning point in their lives. After being horrified by the amount of plastic pollution littering the ocean, the pair decided to launch Nakie, a business that gives [&hellip;]<\/p>\n","protected":false},"author":158,"featured_media":64800,"menu_order":0,"template":"","meta":{"_acf_changed":false},"story-cats":[],"class_list":["post-64794","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nakie Success Story - ShipStation<\/title>\n<meta name=\"description\" content=\"Learn how Nakie manages 40,000 monthly orders, while expanding into international markets and maintaining commitment to environmental responsibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipstation.com\/stories\/how-nakie-went-from-garage-to-global-growth-with-shipstation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nakie\" \/>\n<meta property=\"og:description\" content=\"Learn how Nakie manages 40,000 monthly orders, while expanding into international markets and maintaining commitment to environmental responsibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipstation.com\/stories\/how-nakie-went-from-garage-to-global-growth-with-shipstation\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipStation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShipStation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T16:59:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2025\/03\/nakie-family-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1712\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@shipstation\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shipstation.com\/stories\/how-nakie-went-from-garage-to-global-growth-with-shipstation\/\",\"url\":\"https:\/\/www.shipstation.com\/stories\/how-nakie-went-from-garage-to-global-growth-with-shipstation\/\",\"name\":\"Nakie Success Story - 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