{"id":55350,"date":"2023-10-02T12:58:00","date_gmt":"2023-10-02T17:58:00","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=55350"},"modified":"2025-10-15T13:12:36","modified_gmt":"2025-10-15T18:12:36","slug":"veiled-collection-optimizes-warehouse-operations-using-shipstation-and-ups-ground-saver","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/stories\/veiled-collection-optimizes-warehouse-operations-using-shipstation-and-ups-ground-saver\/","title":{"rendered":"Veiled Collection"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-veiled-collection-optimizes-warehouse-operations-and-saves-30-on-shipping-using-shipstation-and-ups-ground-saver\">Veiled Collection Optimizes Warehouse Operations and Saves 30% on Shipping Using ShipStation and UPS\u00ae Ground Saver<\/h1>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Veiled Collection | ShipStation Stories Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/ochevip0e7?dnt=1#?secret=zqFD7PdIfH\" data-secret=\"zqFD7PdIfH\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Veiled Collection was founded in 2016 by wife and husband duo, Nora Chamaa and Yaser Albataineh, in their second bedroom\u2026a familiar starting point for countless entrepreneurs.<\/p>\n\n\n\n<p>It all started with Chamaa\u2019s journey to put on the hijab, and her personal struggle to find fashionable, modest clothing that would still complement her style \u2014 that of a modern woman inspired by the designers in New York, Paris, and LA.&nbsp;<\/p>\n\n\n\n<p>She found a manufacturer overseas to help design pieces she could wear to social gatherings, dinners out with her husband, and holy celebrations like Ramadan and Eid. After receiving several compliments on her outfits, the two started brainstorming ways to share her new skills with the greater community. In just a few years, Chamaa\u2019s passion for wearing consciously crafted clothing turned into a popular women&#8217;s wear brand processing thousands of orders a day.&nbsp;<\/p>\n\n\n\n<p>With huge demand, also came the need for robust tools to help manage the load. And, with ShipStation, Veiled has been able to optimize its fulfillment and warehouse operations resulting in tremendous growth \u2014&nbsp; upward of 200% year over year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ShipStation automations and customizable pick lists improve warehouse productivity&nbsp;<\/h2>\n\n\n\n<p>Prior to integrating ShipStation, the Veiled Collection team relied heavily on handheld ipads and laptops to navigate through the pick and pack process. They would pick the orders one by one, and the lack of order verification made the process error-prone.<\/p>\n\n\n\n<p>\u201cIf someone ordered 20 products, it was very easy to miss one or two,\u201d said Albataineh. \u201cThere are certain tasks that require some sort of technology to verify your steps, and that\u2019s when we started searching into some of these other solutions.\u201d<\/p>\n\n\n\n<p>After finding ShipStation, the team at Veiled was amazed at the automations and functionalities available. From building carrier automations, assigning order tags, and customizing picklists and returns portals, Veiled has been able to slim down its tech stack and really optimize its operations by conforming their process to the order and logic of their warehouse.<\/p>\n\n\n<style>.kb-gallery-type-thumbslider.kb-gallery-id-55350_d98186-e3 .kt-blocks-carousel-init {margin-bottom:10px;}.kb-gallery-id-55350_d98186-e3 .kadence-blocks-gallery-item .kb-gal-image-radius{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-55350_d98186-e3 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-thumbslider kb-gallery-id-55350_d98186-e3 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel kt-carousel-container-dotstyle-dark\"><div id=\"kb-slider-55350_d98186-e3\" class=\"kt-blocks-carousel-init kb-blocks-slider 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src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Team.jpg.webp\" width=\"1024\" height=\"771\" alt=\"\" data-full-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Team.jpg\" data-light-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Team.jpg\" data-id=\"55586\" class=\"wp-image-55586 skip-lazy\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Team.jpg.webp 1920w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Team-768x579.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Team-1024x771.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Team-1536x1157.jpg.webp 1536w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Team-2048x1543.jpg.webp 2048w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Team-350x264.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Team-544x410.jpg.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Team-74x56.jpg.webp 74w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Team-143x108.jpg.webp 143w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-carousel-item\"><div class=\"kadence-blocks-gallery-thumb-item\"><div class=\"kadence-blocks-gallery-thumb-item-inner\"><figure class=\"kb-gallery-figure\"><div class=\"kb-gal-image-radius\" ><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Warehouse2.jpg.webp\" width=\"1024\" height=\"697\" alt=\"\" data-full-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Warehouse2.jpg\" data-light-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Warehouse2.jpg\" data-id=\"55585\" class=\"wp-image-55585 skip-lazy\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Warehouse2.jpg.webp 1920w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Warehouse2-768x523.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Warehouse2-1024x697.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Warehouse2-1536x1046.jpg.webp 1536w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Warehouse2-2048x1394.jpg.webp 2048w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Warehouse2-350x238.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Warehouse2-544x370.jpg.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Warehouse2-82x56.jpg.webp 82w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Warehouse2-159x108.jpg.webp 159w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Veiled Collection optimizes shipping costs with UPS\u00ae Ground Saver&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.shipstation.com\/blog\/ups-ground-saver\/\">UPS\u00ae Ground Saver<\/a> is a parcel delivery service offered by UPS that provides a cost-effective way to ship lightweight, low-value products to customers residing within the 48 contiguous states of the US. With UPS\u00ae Ground Saver, customers can enjoy the benefits of using one of the world&#8217;s most trusted shipping providers while also saving money on their shipments.<\/p>\n\n\n\n<p>When it was first introduced in ShipStation, the Veiled team tested batches of orders to ensure and test quality control, and were amazed at the affordability and speed.<\/p>\n\n\n\n<p>Veiled Collection has since transitioned half of its orders in ShipStation to use UPS\u00ae Ground Saver. As a result, Albataineh and his team have been able to cut a significant amount off their shipping overheads, all without sacrificing the customer\u2019s delivery experience.<\/p>\n\n\n\n<p>\u201cIt saves us a significant amount on shipping, up to maybe a third compared to some of the competitor carrier accounts that we carry,\u201d said Albataineh.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Winning customers over with a generous and convenient delivery and returns process&nbsp;<\/h2>\n\n\n\n<p>Part of the reason Veiled Collection has decided to keep the majority of its fulfillment in-house is the ease of maintaining a closed loop between its team and its customers.&nbsp;<\/p>\n\n\n\n<p>\u201cThe delivery experience for us is everything, we pride ourselves on our customer service. And the most important thing with customer service is getting your order in time,\u201d said Albataineh.&nbsp;<\/p>\n\n\n\n<p>As with any ecommerce business though, returns are a big part of business. And finding a cost- and time-effective way to manage them is critical to operations. In addition to a generous 90-day return window, Veiled has implemented strategies with ShipStation to ease the burden of returns and still meet the growing consumer expectation of <a href=\"https:\/\/www.shipstation.com\/blog\/holiday-shopping-trends-report-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">free and convenient returns<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re able to not only pull in tickets and print out tickets and verify tickets, but we can rate shop, we can pull in the returns, we can do exchanges directly through our return portal onto ShipStation. And it&#8217;s not manual, it just happens,\u201d said Albataineh.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Time and cost savings make room for a global expansion<\/h2>\n\n\n\n<p>While Veiled Collection already has its warehouse operations set up in Canada, they\u2019re excited about the future expansion of the brand into untapped markets around the world. And, with the help of <a href=\"https:\/\/www.shipstation.com\/blog\/split-ship\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShipStation\u2019s Split Ship<\/a> functionality, Albataineh and Elgendy are confident in their operations and have the capacity to plan more strategically for the business.&nbsp;<\/p>\n\n\n\n<p>\u201cA customer can now place an order regardless of where the inventory is. It&#8217;s one order, one tracking, one set of information. And on the back end, using ShipStation, we are able to split that order,\u201d said Albataineh. \u201cShipStation was able to accommodate all the logic and rules to split orders and root them properly,\u201d agreed Elgendy.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Want to take advantage of UPS\u00ae Ground Saver rates for your business?&nbsp;<\/h2>\n\n\n\n<p>UPS\u00ae Ground Saver is available to all ShipStation account holders, so if you have an account with us, you&#8217;re already one step ahead. Simply log into your ShipStation account and choose UPS as your carrier.&nbsp; Visit our <a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/360036051591-UPS-from-ShipStation\" target=\"_blank\" rel=\"noreferrer noopener\">Help Center<\/a> for detailed instructions on how to choose this convenient, reliable UPS\u00ae service.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>\u201cI always brag that I could probably take someone off the street and within 15 minutes have them picking and packing in the warehouse because it\u2019s that streamlined and that straightforward.\u201d<\/p>\n","protected":false},"author":158,"featured_media":61749,"menu_order":0,"template":"","meta":{"_acf_changed":true},"story-cats":[],"class_list":["post-55350","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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