{"id":55176,"date":"2023-09-08T10:00:00","date_gmt":"2023-09-08T15:00:00","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=55176"},"modified":"2025-10-15T13:15:03","modified_gmt":"2025-10-15T18:15:03","slug":"cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/","title":{"rendered":"Cocktail Courier"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Cocktail Courier ensures compliant last-mile delivery with ShipStation Dropship Manager, saving 15% on shipping<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Cocktail Courier | ShipStation Stories Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/wyiyc61que?dnt=1#?secret=BFHy3ttDJu\" data-secret=\"BFHy3ttDJu\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>When Scott Goldman founded Cocktail Courier in 2014, he had a rich background in the bar industry, an affinity for the pioneers in the craft cocktail space, and a dream to make elevated cocktails more accessible for the home consumer.&nbsp;<\/p>\n\n\n\n<p>While business was doing well, he could have never predicted the boom resulting from the shift in consumer behavior during the pandemic. In March 2020, the business experienced a 20x growth overnight. With processes overwhelmed by the sudden increase in volume, Goldman recalls having to temporarily shut down their website.&nbsp;<\/p>\n\n\n\n<p>Soon after, he quickly realized the need for a shipping solution that would support his team with high volumes and aid in the unique compliance issues of shipping cocktail kits nationwide.<\/p>\n\n\n\n<p>Alcohol is, understandably, a heavily regulated area of ecommerce. Every state has different rules that govern beverage alcohol sales. But universally, in the U.S., alcohol must be purchased from a licensed retailer.&nbsp;<\/p>\n\n\n\n<p>What Cocktail Courier needed was a fulfillment solution that would enable them to entrust third-party retailers with their last-mile delivery, a method widely known as dropshipping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Discovering the right tech stack with Codal and ShipStation<\/h2>\n\n\n\n<p>When Cocktail Courier was first evaluating a way to solve shipping for their business, they consulted their digital solutions partners at Codal.&nbsp;<\/p>\n\n\n\n<p>Codal is a ShipStation agency partner and award-winning design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. With areas of expertise in eCommerce, legacy modernization, UX\/UI design, product strategy, data analytics, and artificial intelligence, Codal\u2019s mission is to deliver impactful solutions that help their clients drive operational efficiencies, grow their customer base, and scale for the future.<\/p>\n\n\n\n<p>The Codal team was no stranger to ShipStation&#8217;s benefits, recommending it to several clients over the years due to its widespread compatibility and its ability to scale with a business&#8217; needs. When ShipStation launched the <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230307005347\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dropship Manager<\/a> add-on, they knew this would be the perfect solution for Cocktail Courier.<\/p>\n\n\n\n<p>\u201cInitially, Codal had planned to build out a bespoke logistics module for us,\u201d said Cocktail Courier\u2019s General Manager, Ben Fritz. \u201cHowever, they came to find out about ShipStation Dropship Manager, which turned out to be exactly what we needed to make our shipping and logistics engine flow well with our new tech stack.\u201d<\/p>\n\n\n\n<p>Alongside ShipStation\u2019s Dropship Manager, Codal recommended a suite of applications including BigCommerce, a payment processor, and an email marketing tool&nbsp;\u2014&nbsp;all of which integrate seamlessly into Cocktail Courier\u2019s ShipStation account.<\/p>\n\n\n\n<p>\u201cWe were able to test all the functionality of Dropship Manager through a few demos and understand what works out of the box and what we need to have the ShipStation team work with us to customize. That&#8217;s how we selected that over the other competitors in the space,\u201d said Keval Baxi, CEO and co-founder of Codal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-shipstation-dropship-manager\">What is ShipStation Dropship Manager?\u00a0<\/h2>\n\n\n\n<p>ShipStation\u2019s Dropship Manager is a ShipStation add-on that allows your ShipStation account to send orders to your vendors.&nbsp; It provides a streamlined way to view and transmit order details, vendor information, fulfillment statuses, and shipping notifications, all while maintaining the integrity of a user\u2019s branded delivery experience.&nbsp;<\/p>\n\n\n\n<p>While dropshipping models are typically used by businesses to avoid holding inventory, Cocktail Courier has pioneered a unique way to utilize the dropshipping technology in ShipStation to ensure federal and state compliance with shipping alcohol.&nbsp;<\/p>\n\n\n\n<p>To stay compliant, Cocktail Courier relies on third-party vendors to fulfill the alcoholic portion of their cocktail kits.&nbsp;<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">The key to dropshipping success? A centralized fulfillment solution for a network of vendors<\/h2>\n\n\n\n<p>Orders come into <a href=\"http:\/\/cocktailcourier.com\" target=\"_blank\" rel=\"noreferrer noopener\">CocktailCourier.com<\/a> and then depending on where the recipient is located, provided it&#8217;s a compliant state, they ship the customer\u2019s order to a local liquor retailer in that area. This vendor is then responsible for adding the alcohol (and fresh citrus) to the package before completing the last-mile delivery directly through Cocktail Courier\u2019s ShipStation dashboard.&nbsp;<\/p>\n\n\n\n<p>With ShipStation Dropship Manager, users can create multiple vendor profiles to ensure optimal visibility and reporting. Third-party retailers are also able to reject orders, giving Cocktail Courier real-time status updates and notifying them that a different fulfillment mechanism is needed so the customer still receives their kit on time.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-full-logistics-control-without-the-manual-effort-how-shipstation-automation-rules-and-order-tags-facilitate-continued-business-growth\"><strong>Full logistics control without the manual effort: How ShipStation automation rules and order tags facilitate continued business growth\u00a0\u00a0<\/strong><\/h2>\n\n\n\n<p>Finding tools that are compatible with existing processes, easy to use, and that have automation capabilities is paramount when trying to control ecommerce operating costs.&nbsp;<\/p>\n\n\n\n<p>Before ShipStation, Cocktail Courier\u2019s fulfillment was a very manual process. It involved endless spreadsheets, parsing orders out, and sending kits to different retailers. The process was time-consuming and it was error-prone.&nbsp;<\/p>\n\n\n\n<p>\u201cWhen ShipStation became our dropshipping mechanism, we reduced that error percentage greatly because of how we use our automation rules to send orders to the different retailers,\u201d said Director of Operations, Ronnie Bertellotti.&nbsp;<\/p>\n\n\n\n<p>Cocktail Courier utilizes ShipStation\u2019s <a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/360026156931-Order-Tags\" target=\"_blank\" rel=\"noreferrer noopener\">order tags<\/a> in tandem with automation rules to seamlessly farm these orders out to the selected retailers. Different variations and groups were mapped out and rules were segmented into different categories based on each state\u2019s regulations.&nbsp;<\/p>\n\n\n\n<p>These tags help identify alcoholic and non-alcoholic kits, packaging requirements, and required delivery services\u2014all without the need for human oversight.&nbsp;<\/p>\n\n\n<style>.kb-gallery-type-thumbslider.kb-gallery-id-55176_f3ed92-b3 .kt-blocks-carousel-init {margin-bottom:21px;}.kb-gallery-id-55176_f3ed92-b3 .kadence-blocks-gallery-item .kb-gal-image-radius{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-55176_f3ed92-b3 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-thumbslider kb-gallery-id-55176_f3ed92-b3 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel kt-carousel-container-dotstyle-dark\"><div id=\"kb-slider-55176_f3ed92-b3\" class=\"kt-blocks-carousel-init kb-blocks-slider kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark\" data-columns-xxl=\"4\" data-columns-xl=\"4\" data-columns-md=\"4\" data-columns-sm=\"4\" data-columns-xs=\"4\" data-columns-ss=\"4\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-fade=\"true\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-type=\"thumbnail\" data-slider-nav=\"kb-thumb-slider-55176_f3ed92-b3\"  data-slider-auto=\"\" data-slider-speed=\"7000\" data-slider-gap=\"21px\" data-slider-gap-tablet=\"21px\" data-slider-gap-mobile=\"21px\"><div class=\"kb-slide-item kb-gallery-carousel-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\" \"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-1024x683.jpg.webp\" width=\"1024\" height=\"683\" alt=\"Ben Fritz and and Codal partners walking around the Cocktail Courier warehouse in Chicago, IL\" data-full-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Trio-1.jpg\" data-light-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Trio-1.jpg\" data-id=\"55206\" class=\"wp-image-55206 skip-lazy\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-1024x683.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-768x512.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-350x233.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-544x363.jpg.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-84x56.jpg.webp 84w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-560x375.jpg.webp 560w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-162x108.jpg.webp 162w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1.jpg.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-carousel-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\" \"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-1024x683.jpg.webp\" width=\"1024\" height=\"683\" alt=\"Stacked Cocktail Courier boxes ready for delivery\" data-full-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Boxes-1.jpg\" data-light-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Boxes-1.jpg\" data-id=\"55205\" class=\"wp-image-55205 skip-lazy\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-1024x683.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-768x512.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-350x233.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-544x363.jpg.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-84x56.jpg.webp 84w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-560x375.jpg.webp 560w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-162x108.jpg.webp 162w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1.jpg.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-carousel-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\" \"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-1024x724.jpg.webp\" width=\"1024\" height=\"724\" alt=\"Scott Goldman CEO and Founder of Cocktail Courier posing with arms crossed in front of neon Cocktail Courier sign\" data-full-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Scott2.jpg\" data-light-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Scott2.jpg\" data-id=\"55199\" class=\"wp-image-55199 skip-lazy\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-1024x724.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-768x543.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-1536x1086.jpg.webp 1536w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-350x247.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-544x385.jpg.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-79x56.jpg.webp 79w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-153x108.jpg.webp 153w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2.jpg.webp 1697w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-carousel-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\" \"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-1024x683.jpg.webp\" width=\"1024\" height=\"683\" alt=\"\" data-full-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Ronnie3.jpg\" data-light-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Ronnie3.jpg\" data-id=\"55202\" class=\"wp-image-55202 skip-lazy\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-1024x683.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-768x512.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-350x233.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-544x363.jpg.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-84x56.jpg.webp 84w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-560x375.jpg.webp 560w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-162x108.jpg.webp 162w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3.jpg.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/div><\/div><div id=\"kb-thumb-slider-55176_f3ed92-b3\" class=\"kb-blocks-slider kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-fade=\"true\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-slider-type=\"thumbnail\" data-slider-nav=\"kb-slider-55176_f3ed92-b3\"><div class=\"kb-slide-item kb-gallery-carousel-item\"><div class=\"kadence-blocks-gallery-thumb-item\"><div class=\"kadence-blocks-gallery-thumb-item-inner\"><figure class=\"kb-gallery-figure\"><div class=\"kb-gal-image-radius\" ><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1.jpg.webp\" width=\"1024\" height=\"683\" alt=\"Ben Fritz and and Codal partners walking around the Cocktail Courier warehouse in Chicago, IL\" data-full-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Trio-1.jpg\" data-light-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Trio-1.jpg\" data-id=\"55206\" class=\"wp-image-55206 skip-lazy\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1.jpg.webp 1200w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-768x512.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-1024x683.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-350x233.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-544x363.jpg.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-84x56.jpg.webp 84w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-560x375.jpg.webp 560w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Trio-1-162x108.jpg.webp 162w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-carousel-item\"><div class=\"kadence-blocks-gallery-thumb-item\"><div class=\"kadence-blocks-gallery-thumb-item-inner\"><figure class=\"kb-gallery-figure\"><div class=\"kb-gal-image-radius\" ><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1.jpg.webp\" width=\"1024\" height=\"683\" alt=\"Stacked Cocktail Courier boxes ready for delivery\" data-full-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Boxes-1.jpg\" data-light-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Boxes-1.jpg\" data-id=\"55205\" class=\"wp-image-55205 skip-lazy\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1.jpg.webp 1200w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-768x512.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-1024x683.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-350x233.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-544x363.jpg.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-84x56.jpg.webp 84w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-560x375.jpg.webp 560w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Boxes-1-162x108.jpg.webp 162w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-carousel-item\"><div class=\"kadence-blocks-gallery-thumb-item\"><div class=\"kadence-blocks-gallery-thumb-item-inner\"><figure class=\"kb-gallery-figure\"><div class=\"kb-gal-image-radius\" ><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2.jpg.webp\" width=\"1024\" height=\"724\" alt=\"Scott Goldman CEO and Founder of Cocktail Courier posing with arms crossed in front of neon Cocktail Courier sign\" data-full-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Scott2.jpg\" data-light-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Scott2.jpg\" data-id=\"55199\" class=\"wp-image-55199 skip-lazy\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2.jpg.webp 1697w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-768x543.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-1024x724.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-1536x1086.jpg.webp 1536w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-350x247.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-544x385.jpg.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-79x56.jpg.webp 79w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Scott2-153x108.jpg.webp 153w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-carousel-item\"><div class=\"kadence-blocks-gallery-thumb-item\"><div class=\"kadence-blocks-gallery-thumb-item-inner\"><figure class=\"kb-gallery-figure\"><div class=\"kb-gal-image-radius\" ><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3.jpg.webp\" width=\"1024\" height=\"683\" alt=\"\" data-full-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Ronnie3.jpg\" data-light-image=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/Ronnie3.jpg\" data-id=\"55202\" class=\"wp-image-55202 skip-lazy\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3.jpg.webp 1200w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-768x512.jpg.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-1024x683.jpg.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-350x233.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-544x363.jpg.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-84x56.jpg.webp 84w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-560x375.jpg.webp 560w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/09\/Ronnie3-162x108.jpg.webp 162w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p><em>Thousands of orders are dropshipped from Cocktail Courier\u2019s Chicago warehouse every month to select liquor retailers around the country, ensuring a compliant last-mile delivery.<\/em><\/p>\n\n\n<style>.kadence-column55176_0fdd9c-7b > .kt-inside-inner-col,.kadence-column55176_0fdd9c-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column55176_0fdd9c-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column55176_0fdd9c-7b > .kt-inside-inner-col{flex-direction:column;}.kadence-column55176_0fdd9c-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column55176_0fdd9c-7b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column55176_0fdd9c-7b{position:relative;}@media all and (max-width: 1024px){.kadence-column55176_0fdd9c-7b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column55176_0fdd9c-7b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column55176_0fdd9c-7b\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-green-dark-color has-navy-background-color has-text-color has-background has-large-font-size\">Looking to optimize your ecommerce operations? We asked Codal the most important considerations for your tech stack. Here&#8217;s what they had to say:<br><br>1. Scalability<br>2. Talent Availability <br>3. Compatibility<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ushering the beverage business into a new decade<\/h2>\n\n\n\n<p>The Cocktail Courier team is excited for their tenth anniversary next year, and can&#8217;t wait to celebrate with their loyal customers and partners. As a direct-to-consumer brand, the delivery experience is everything. And, the team attributes a lot of its success to the tools that have allowed them to optimize, forecast, and accelerate a better customer experience.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Fritz outlined the benefits of using ShipStation and Dropship Manager into three categories:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>It helped ensure compliance in a heavily regulated beverage industry.&nbsp;<\/li>\n\n\n\n<li>It helped make sure that Cocktail Courier&#8217;s team could farm out orders to retail partners in a really efficient way and make sure that no orders were getting lost in the shuffle.&nbsp;<\/li>\n\n\n\n<li>And, it allowed Cocktail Courier to really organize the data and understand how they are working with third-party delivery partners such as UPS and FedEx to deliver their cocktail kits.<\/li>\n<\/ol>\n\n\n\n<p>\u201cHaving ShipStation, and being as effective and efficient as ShipStation is, it allows us to focus on the areas and our strengths,\u201d agreed Goldman.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-interested-in-adding-dropship-manager-to-your-shipstation-account\">Interested in adding Dropship Manager to your ShipStation account? <\/h2>\n\n\n\n<p>If you are already a ShipStation user, you can add Dropship Manager to your existing account directly from your ShipStation dashboard in <a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/4414006195355-Dropship-Manager-ShipStation-s-Add-On-Overview?queryID=8d9f6a75c558f86aafb6c9a6f81fd121\" target=\"_blank\" rel=\"noreferrer noopener\">Account Settings<\/a>. If you are not yet using ShipStation and would like to know how ShipStation can improve your dropshipping business,&nbsp;<a href=\"https:\/\/survey.alchemer.com\/s3\/6676232\/ShipStation-DropshipManager-Add-On-Beta-Enablement\" target=\"_blank\" rel=\"noreferrer noopener\">reach out for more info<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe\u2019ve gone from shipping a few hundred cocktail kits a day to thousands. And thanks to ShipStation, we reduced our costs by 15% on delivery.\u201d<\/p>\n","protected":false},"author":158,"featured_media":61723,"menu_order":0,"template":"","meta":{"_acf_changed":true},"story-cats":[],"class_list":["post-55176","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cocktail Courier Success Story - ShipStation<\/title>\n<meta name=\"description\" content=\"ShipStation&#039;s Dropship Manager add-on allows Cocktail Courier its retail liquor vendors to provide a seamless delivery experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cocktail Courier\" \/>\n<meta property=\"og:description\" content=\"ShipStation&#039;s Dropship Manager add-on allows Cocktail Courier its retail liquor vendors to provide a seamless delivery experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipStation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShipStation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T18:15:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/img-ss-CocktailCouriersThumb-2x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@shipstation\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/\",\"url\":\"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/\",\"name\":\"Cocktail Courier Success Story - ShipStation\",\"isPartOf\":{\"@id\":\"https:\/\/www.shipstation.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/img-ss-CocktailCouriersThumb-2x.jpg\",\"datePublished\":\"2023-09-08T15:00:00+00:00\",\"dateModified\":\"2025-10-15T18:15:03+00:00\",\"description\":\"ShipStation's Dropship Manager add-on allows Cocktail Courier its retail liquor vendors to provide a seamless delivery experience.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/#primaryimage\",\"url\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/img-ss-CocktailCouriersThumb-2x.jpg\",\"contentUrl\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/img-ss-CocktailCouriersThumb-2x.jpg\",\"width\":800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shipstation.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cocktail Courier\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shipstation.com\/#website\",\"url\":\"https:\/\/www.shipstation.com\/\",\"name\":\"ShipStation\",\"description\":\"Powerful shipping, simplified. eBay, Amazon, Magento eCommerce shipping\",\"publisher\":{\"@id\":\"https:\/\/www.shipstation.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shipstation.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shipstation.com\/#organization\",\"name\":\"ShipStation\",\"url\":\"https:\/\/www.shipstation.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg\",\"contentUrl\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg\",\"width\":1550,\"height\":247,\"caption\":\"ShipStation\"},\"image\":{\"@id\":\"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ShipStation\/\",\"https:\/\/x.com\/shipstation\",\"https:\/\/www.linkedin.com\/company\/shipstation\",\"https:\/\/www.instagram.com\/shipstation\/\"],\"description\":\"The fulfillment engine behind hundreds of thousands of online sellers, ShipStation combines order management, rate shopping, inventory, and returns all in one platform, delivering 15x more labels per hour and up to 90% shipping discounts through 200+ carriers.\",\"telephone\":\"(512) 886-4006\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1001\",\"maxValue\":\"5000\"}},{\"@type\":\"SoftwareApplication\",\"@id\":\"https:\/\/www.shipstation.com#software-application\",\"name\":\"ShipStation\",\"url\":\"https:\/\/www.shipstation.com\",\"applicationCategory\":\"BusinessApplication\",\"operatingSystem\":\"Web Browser\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cocktail Courier Success Story - ShipStation","description":"ShipStation's Dropship Manager add-on allows Cocktail Courier its retail liquor vendors to provide a seamless delivery experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/","og_locale":"en_US","og_type":"article","og_title":"Cocktail Courier","og_description":"ShipStation's Dropship Manager add-on allows Cocktail Courier its retail liquor vendors to provide a seamless delivery experience.","og_url":"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/","og_site_name":"ShipStation","article_publisher":"https:\/\/www.facebook.com\/ShipStation\/","article_modified_time":"2025-10-15T18:15:03+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/img-ss-CocktailCouriersThumb-2x.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@shipstation","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/","url":"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/","name":"Cocktail Courier Success Story - ShipStation","isPartOf":{"@id":"https:\/\/www.shipstation.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/#primaryimage"},"image":{"@id":"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/img-ss-CocktailCouriersThumb-2x.jpg","datePublished":"2023-09-08T15:00:00+00:00","dateModified":"2025-10-15T18:15:03+00:00","description":"ShipStation's Dropship Manager add-on allows Cocktail Courier its retail liquor vendors to provide a seamless delivery experience.","breadcrumb":{"@id":"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/#primaryimage","url":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/img-ss-CocktailCouriersThumb-2x.jpg","contentUrl":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2023\/09\/img-ss-CocktailCouriersThumb-2x.jpg","width":800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipstation.com\/stories\/cocktail-courier-ensures-compliant-last-mile-delivery-with-shipstation-dropship-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipstation.com\/"},{"@type":"ListItem","position":2,"name":"Cocktail Courier"}]},{"@type":"WebSite","@id":"https:\/\/www.shipstation.com\/#website","url":"https:\/\/www.shipstation.com\/","name":"ShipStation","description":"Powerful shipping, simplified. eBay, Amazon, Magento eCommerce shipping","publisher":{"@id":"https:\/\/www.shipstation.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipstation.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shipstation.com\/#organization","name":"ShipStation","url":"https:\/\/www.shipstation.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg","contentUrl":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg","width":1550,"height":247,"caption":"ShipStation"},"image":{"@id":"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ShipStation\/","https:\/\/x.com\/shipstation","https:\/\/www.linkedin.com\/company\/shipstation","https:\/\/www.instagram.com\/shipstation\/"],"description":"The fulfillment engine behind hundreds of thousands of online sellers, ShipStation combines order management, rate shopping, inventory, and returns all in one platform, delivering 15x more labels per hour and up to 90% shipping discounts through 200+ carriers.","telephone":"(512) 886-4006","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1001","maxValue":"5000"}},{"@type":"SoftwareApplication","@id":"https:\/\/www.shipstation.com#software-application","name":"ShipStation","url":"https:\/\/www.shipstation.com","applicationCategory":"BusinessApplication","operatingSystem":"Web Browser"}]}},"_links":{"self":[{"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/stories\/55176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/types\/stories"}],"author":[{"embeddable":true,"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/users\/158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/media\/61723"}],"wp:attachment":[{"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/media?parent=55176"}],"wp:term":[{"taxonomy":"story-cats","embeddable":true,"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/story-cats?post=55176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}