{"id":53603,"date":"2023-05-31T16:55:49","date_gmt":"2023-05-31T21:55:49","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=53603"},"modified":"2025-12-09T15:58:21","modified_gmt":"2025-12-09T21:58:21","slug":"what-is-standard-shipping","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/what-is-standard-shipping\/","title":{"rendered":"Standard Shipping: What It is and How to Offer It"},"content":{"rendered":"\n<p>As a business owner, you have to provide your customers with reliable and cost-effective shipping options. This can be the difference in whether or not they choose to shop with you. As we found in our guide <a href=\"https:\/\/www.shipstation.com\/guides\/protect-your-growth-2023-benchmark-report\/2\/#consumers-care-about-shipping-costs\">Protect Your Business\u2019s Growth Strategy<\/a>, consumers are increasingly cost-conscious. Shipping cost is the most important delivery factor by a wide margin. Providing a free or cost-effective shipping option is a must-have. <\/p>\n\n\n\n<p>In this post, we explore the ins and outs of standard shipping and provide you with tips on how to offer it effectively. Whether you are just starting your online business or looking to tighten your shipping strategies, this guide will help you understand what standard shipping is and how to use it to your advantage. We\u2019ll also go over how ShipStation\u2019s <a href=\"https:\/\/www.shipstation.com\/carrier-services\/\">carrier services<\/a>, <a href=\"https:\/\/www.shipstation.com\/blog\/what-is-shipstation\/\">shipping tools<\/a>, and <a href=\"https:\/\/www.shipstation.com\/blog\/ups-fedex-and-usps-shipping-discounts\/\">label discounts<\/a>\u00a0can help you provide everything from standard shipping to overnight delivery even more simple and satisfying for you and your customers.\u00a0<\/p>\n\n\n\n<div style='border: 1px solid #E2E8F0; border-left: 6px solid #20EE88; padding: 1.5rem; background-color: #F9FAFB; margin: 2rem 0;'><strong>Standard Shipping Insights:<\/strong><ul style='margin-top: 0.75rem; padding-left: 1.25rem; line-height: 1.6;'><li>Standard shipping is an economical option, typically taking 3\u20137 days for delivery.<\/li><li>Offering free or low-cost standard shipping can enhance customer satisfaction and boost sales.<\/li><li>Utilizing ShipStation&#8217;s carrier services can help reduce shipping costs significantly.<\/li><li>Understanding customer expectations around delivery times is crucial for business strategy.<\/li><li>Enhancing content with real-world examples and data may improve SEO performance.<\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-standard-shipping\">What is Standard Shipping?<\/h2>\n\n\n\n<p>Standard shipping is the baseline, economy shipping option you provide to your shoppers. This is either a free delivery option or is your most cost-effective one. Domestically, this will be a ground shipping service. Think of services like USPS First Class Mail\u00ae, Priority Mail, Media Mail, UPS\u00ae Ground, or FedEx\u00ae Ground. Generally, these services take anywhere from 1\u20137 days to arrive at the final destination.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-standard-shipping-time\">What is the Standard Shipping Time?<\/h2>\n\n\n\n<p>With domestic US couriers, standard shipping typically arrives in 3\u20137 business days. However, your customers may be expecting it sooner. A recent survey conducted by ShipStation found that customers expect orders placed using standard shipping to <a href=\"https:\/\/www.shipstation.com\/guides\/protect-your-growth-2023-benchmark-report\/\">arrive in 3\u20134 days<\/a>. Luckily, many of the ground services commonly used for standard shipping delivery within this timeframe.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should I Charge for Standard Shipping?&nbsp;<\/h2>\n\n\n\n<p>The 3\u20134 days consumers are willing to wait for their parcel to arrive is when consumers expect to not pay for delivery. In fact, 81% of consumers overwhelmingly think even returns should be offered for free. Shoppers are twice as likely to be influenced by delivery cost as by delivery speed. Even though consumers may shop around until they find a retailer that doesn\u2019t charge for shipping, express, 2-day shipping is not as popular as it once was. And best of all, many of the services you rely on to send orders with standard delivery arrive well within customers\u2019 preferred delivery timeframe. Whether or not merchants do charge for standard shipping, such as offering a low, flat fee, there are ways to make shipping more affordable for your business. Some merchants protect their profit margins while <a href=\"https:\/\/www.google.com\/search?q=make+shipping+affordable+shipstation&amp;ei=hdpaZNyvDrGiqtsP98OhmAs&amp;ved=0ahUKEwichu6Gten-AhUxkWoFHfdhCLMQ4dUDCA8&amp;uact=5&amp;oq=make+shipping+affordable+shipstation&amp;gs_lcp=Cgxnd3Mtd2l6LXNlcnAQAzIFCAAQogQyCAgAEIkFEKIEMgUIABCiBDIFCAAQogQ6CggAEEcQ1gQQsAM6BQghEKsCOggIIRAWEB4QHToKCCEQFhAeEA8QHUoECEEYAFAQWI8NYP8OaAJwAXgAgAGhAYgBuwuSAQM2LjeYAQCgAQHIAQjAAQE&amp;sclient=gws-wiz-serp\">offering free shipping<\/a> by padding their item price with some of the shipping costs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-1024x642.png.webp\" alt=\"\" class=\"wp-image-53604\" style=\"width:768px;height:482px\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-1024x642.png.webp 1024w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-768x481.png.webp 768w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-350x219.png.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-544x341.png.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-89x56.png.webp 89w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-172x108.png.webp 172w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-860x540.png.webp 860w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image.png.webp 1426w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Carriers and Services To Use For Standard Shipping&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">USPS Standard Shipping Options<\/h3>\n\n\n\n<p>Many of <a href=\"https:\/\/www.shipstation.com\/blog\/usps-shipping-services-explained\/\">USPS\u2019s shipping services<\/a> are good candidates for standard shipping services. Apart from Priority Mail Express\u00ae, their shipping services typically fall into standard shipping options. With a large network of warehouses, distribution centers, and a fleet of vehicles and workers, USPS is to deliver to a wide range of customers at an affordable price. These services are their most common for standard shipping.&nbsp;<\/p>\n\n\n\n<p>USPS First Class Mail\u00ae is a great option for parcels weighing up to 16 ounces. With ShipStation you get access to Commercial pricing that raises the weight from 13 ounces over retail rates. Delivery typically takes 1\u20135 days for First Class Mail\u00ael.&nbsp;<\/p>\n\n\n\n<p>USPS Priority Mail\u00ae&nbsp;works for parcels weighing up to 70 lbs. With ShipStation you can save up to 87% off USPS retail rates and 15% off Priority Mail\u00ae commercial rates. Delivery usually takes 1\u20133 days.&nbsp;<\/p>\n\n\n\n<p>USPS Media Mail\u00ae provides affordable shipping rates for approved media weighing up to 70 lbs. The approved contents includes any bound materials greater than 8 pages, books, DVDs, CDs, film, cassettes, or vinyl recordings can be included. However, certain content is excluded. We have more information on <a href=\"https:\/\/www.shipstation.com\/blog\/media-mails-rates\/\">Media Mail\u00ae rates<\/a>, approved content, and delivery time frames.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/community.shipstation.com\/t5\/Solutions\/Carrier-Service-Overview-USPS-Parcel-Select-Ground\/ta-p\/775\">USPS Parcel Select\u00ae<\/a> is an economical option for delivering medium-sized or larger shipments. It is a little slower than Priority Mail with a 2\u20135 delivery time frame usually. However, it does also have a maximum weight limit of 70 lbs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Standard Shipping With UPS<\/h3>\n\n\n\n<p>UPS<sup>\u00ae<\/sup> Ground gives you cost-effective, day definite delivery within one to five business days, with 90% of UPS<sup>\u00ae<\/sup> Ground packages being delivered in three days or less. Since customers prefer a parcel to arrive within 3\u20134 days, UPS\u00ae Ground is a great option, since it can arrive as soon as the next business day. . When you ship UPS on ShipStation, you have access to deep <a href=\"https:\/\/www.shipstation.com\/blog\/ups-fedex-and-usps-shipping-discounts\/\">discounts of up to 78% off on UPS\u00ae Ground<\/a>. In order to access these UPS discounts on ShipStation, you must use <a href=\"https:\/\/www.shipstation.com\/carrier-services\/\">ShipStation Carrier Services<\/a> and use <a href=\"https:\/\/www.shipstation.com\/partners\/ups\/\">UPS on ShipStation<\/a>. When <a href=\"https:\/\/www.shipstation.com\/blog\/shipstation-how-to-create-and-print-a-shipping-label\/\">generating labels<\/a>, enter the weights, dimensions, and correct shipping addresses. These criteria help produce accurate rates.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Standard Shipping With FedEx<\/h3>\n\n\n\n<p>FedEx\u00ae Ground is <a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/360025856072-FedEx\">FedEx\u2019s<\/a> best option for a standard shipping service. You can ship parcels weighing up to 150 lbs with FedEx. While FedEx doesn\u2019t currently offer discounts through ShipStation, you are able to connect your own FedEx account and access all of your supported services and shipping rates.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How ShipStation Helps With Standard Shipping<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">ShipStation Carrier Services<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.shipstation.com\/blog\/save-money-with-shipstation-carrier-services\/\">ShipStation Carrier Services<\/a> can help merchants save a lot of money on their standard and express shipping costs. Drawing from a single postage balance, you can access discounts on postage for UPS, USPS, DHL Express, <a href=\"https:\/\/www.shipstation.com\/blog\/international-shipping-with-globalpost\/\">GlobalPost<\/a>, and Seiko LTL. Many of these services and discounts are available upon signing up for ShipStation.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"492\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-1.png.webp\" alt=\"\" class=\"wp-image-53605\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-1.png.webp 538w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-1-350x320.png.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-1-61x56.png.webp 61w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2023\/05\/image-1-118x108.png.webp 118w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Automated Shipping and Service Mapping<\/h3>\n\n\n\n<p>When your customer places an order you want to make sure that you use the shipping option they select. Once that order comes into ShipStation, you can automatically map the correct shipping service to the order using customizable <a href=\"https:\/\/help.shipstation.com\/hc\/en-us\/articles\/360025870232-Service-Mapping\">service mapping<\/a> and automation rules.&nbsp;<\/p>\n\n\n\n<section class='schema-faq wp-block-yoast-faq-block' style='max-width: 800px; margin: 0 auto; padding: 2rem 1rem;'><h2 style='font-size: 2rem; text-align: center; margin-bottom: 2rem; padding-top: 2rem; border-top: 1px solid #eee;'>Frequently Asked Questions<\/h2><div class='schema-faq-section' style='margin-bottom: 2rem;'><h3 class='schema-faq-question' style='font-size: 1.25rem; font-weight: 700; margin-bottom: 0.5rem; border-left: 4px solid #0A7547; padding-left: 0.75rem;'>What is standard shipping?<\/h3><p class='schema-faq-answer' style='font-size: 1rem; line-height: 1.6; color: #333;'>Standard shipping is the basic shipping option offered to customers, typically taking 3\u20137 business days for delivery at a lower cost.<\/p><\/div><div class='schema-faq-section' style='margin-bottom: 2rem;'><h3 class='schema-faq-question' style='font-size: 1.25rem; font-weight: 700; margin-bottom: 0.5rem; border-left: 4px solid #0A7547; padding-left: 0.75rem;'>How can I provide free standard shipping?<\/h3><p class='schema-faq-answer' style='font-size: 1rem; line-height: 1.6; color: #333;'>You can offer free standard shipping by incorporating shipping costs into product prices or setting a minimum order threshold for free shipping.<\/p><\/div><div class='schema-faq-section' style='margin-bottom: 2rem;'><h3 class='schema-faq-question' style='font-size: 1.25rem; font-weight: 700; margin-bottom: 0.5rem; border-left: 4px solid #0A7547; padding-left: 0.75rem;'>What are the benefits of using ShipStation for standard shipping?<\/h3><p class='schema-faq-answer' style='font-size: 1rem; line-height: 1.6; color: #333;'>ShipStation provides access to discounted shipping rates, automation tools, and a streamlined process for managing multiple carriers.<\/p><\/div><div class='schema-faq-section' style='margin-bottom: 2rem;'><h3 class='schema-faq-question' style='font-size: 1.25rem; font-weight: 700; margin-bottom: 0.5rem; border-left: 4px solid #0A7547; padding-left: 0.75rem;'>How long does standard shipping usually take?<\/h3><p class='schema-faq-answer' style='font-size: 1rem; line-height: 1.6; color: #333;'>Standard shipping typically takes between 3 to 7 business days within the United States, but many customers expect quicker delivery.<\/p><\/div><div class='schema-faq-section' style='margin-bottom: 2rem;'><h3 class='schema-faq-question' style='font-size: 1.25rem; font-weight: 700; margin-bottom: 0.5rem; border-left: 4px solid #0A7547; padding-left: 0.75rem;'>Should I charge for standard shipping?<\/h3><p class='schema-faq-answer' style='font-size: 1rem; line-height: 1.6; color: #333;'>While many consumers prefer free shipping, a low flat fee can also be acceptable. It&#8217;s essential to balance customer expectations with your cost structure.<\/p><\/div><\/section>\n\n\n\n<section style='background-color: #f8f9fa; border: 1px solid #e2e8f0; padding: 2rem; margin: 3rem 0; border-radius: 12px; text-align: center;'><h2 style='font-size: 1.75rem; margin-bottom: 1rem;'>Start Your Free Trial Today!<\/h2><p style='font-size: 1rem; color: #333; max-width: 600px; margin: 0 auto 1.5rem;'>Experience the benefits of ShipStation&#8217;s shipping solutions. Save on costs and streamline your shipping process with our user-friendly platform.<\/p><a href='https:\/\/www.shipstation.com\/start-a-free-trial' style='display: inline-block; background-color: #20EE88; color: #000; font-weight: 600; padding: 0.75rem 1.5rem; font-size: 1rem; border-radius: 999px; text-decoration: none;'>Start Now<\/a><\/section>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner, you have to provide your customers with reliable and cost-effective shipping options. This can be the difference in whether or not they choose to shop with you. As we found in our guide Protect Your Business\u2019s Growth Strategy, consumers are increasingly cost-conscious. Shipping cost is the most important delivery factor by [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":53614,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13097],"tags":[13099,35],"class_list":["post-53603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-fulfillment","tag-shipping-costs","tag-ups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Standard Shipping: What It is and How to Offer It - ShipStation<\/title>\n<meta name=\"description\" content=\"Discover the benefits of standard shipping from delivery times, shipping options, and how ShipStation helps you streamline your shipping.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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