Consumers are increasingly cost-conscious and it’s making their shopping habits more selective. But they’re not alone. These same concerns are shared by merchants, too. Ultimately inflation is the major force shaping ecommerce in 2023. This is the common thread that runs throughout ShipStation\u2019s Consumer and Merchant Benchmark Report. Economic factors are driving eager, tech-savvy buyers and sellers to shop around more for the best deals. Combining survey results from 8,000 households globally and hundreds of merchants, ShipStation was able to get a pulse on the trends and demands that will define 2023 for ecommerce businesses and their shoppers. <\/p>\n\n\n\n
While inflation is a major concern of consumers and businesses alike, Americans remain cautiously optimistic. Looking at this report, you’ll notice that everyone has learned to be a bit more patient. This is due in large part to supply chains picking back up after the past couple of years. For ecommerce merchants, this is welcome news. People are shopping online more, and previous demands for speedy delivery have decreased. But just because shoppers are more patient doesn\u2019t mean merchants are off the hook. While shopping remains strong, cost-conscious shoppers aren’t only looking at price tags. Affordable delivery and returns options are becoming increasingly important.<\/p>\n\n\n