{"id":44931,"date":"2022-05-18T12:56:03","date_gmt":"2022-05-18T17:56:03","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=44931"},"modified":"2025-08-14T16:35:14","modified_gmt":"2025-08-14T21:35:14","slug":"can-shopify-support-multi-channel-marketing","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/can-shopify-support-multi-channel-marketing\/","title":{"rendered":"Utilizing Multi-Channel Marketing to Grow Your Shopify Store"},"content":{"rendered":"\n

This post was contributed by Ashley Scorpio, Senior Vice President of Partnerships at Hawke Media<\/em>.<\/p>\n\n\n\n

Shopify provides an easy way to manage your shipping. It\u2019s right there on the platform. You can compare rates, show them to your customers, print labels, and track your shipments, all without breaking a sweat. And for many shop owners, Shopify Shipping is all they need. But there are some limitations to what you can do with it as a growing business.<\/p>\n\n\n\n

For example, Shopify will only ship orders from the U.S. and Canada, with limited carrier options. Depending on which plan you have, there may be an additional monthly charge as well. If you want to use FedEx freight, Shopify can\u2019t support that option at all. Furthermore, if Amazon, eBay, or Etsy are part of your channel strategy, you\u2019ll need to set up another shipping solution.<\/p>\n\n\n\n

Once you start to scale your business and you\u2019re executing a multi-channel strategy<\/a>, you may find that you\u2019ve outgrown the built-in software or it simply doesn\u2019t work well anymore for your products or customers. That\u2019s where third-party resources like ShipStation come in, providing everything you need to grow your business and support your customers.<\/p>\n\n\n\n

Fulfillment Is King<\/h2>\n\n\n\n

According to advisory firm McKinsey & Company<\/a>, it\u2019s critically important for ecommerce businesses to be able to scale when needed (the pandemic has only further proven this to be true.) It\u2019s simple enough to sell online, given platforms like Shopify, but a sustainable business must look into the horizon and make choices that will support the business as it grows and thrives. Strategy isn\u2019t just for big business. Small and medium-sized enterprises must have a plan for expansion. <\/p>\n\n\n\n

High shipping costs and poorly managed inventory are surefire ways to lose money online. Customers want quick, on-time delivery of the goods they purchase. Companies like Amazon have set the bar high with Amazon Prime. Customers expect fulfillment without a hitch and free shipping. Nearly 70 percent of consumers<\/a> say that they are less likely or much less likely to shop from a merchant again after a single two-day delay in delivery. <\/p>\n\n\n\n

ShipStation Integrates Seamlessly With Shopify<\/h2>\n\n\n\n

Growing businesses need a more robust shipping solution. ShipStation offers everything that Shopify can do, and more. You\u2019ll still be able to:<\/p>\n\n\n\n