{"id":44694,"date":"2022-04-22T14:07:03","date_gmt":"2022-04-22T19:07:03","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=44694"},"modified":"2022-05-10T16:12:57","modified_gmt":"2022-05-10T21:12:57","slug":"record-sales-vinyl-moon-delivers-music-you-didnt-know-you-needed","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/stories\/record-sales-vinyl-moon-delivers-music-you-didnt-know-you-needed\/","title":{"rendered":"“Record Sales”: Vinyl Moon Delivers Music You Didn’t Know You Needed"},"content":{"rendered":"\n

Los Angeles-based record purveyors Vinyl Moon<\/a> are taking a well-loved musical medium to new heights. Through their subscription-based, mixtape club-style record delivery service, the company, which is partnered with the famous Amoeba Records<\/a>, is breathing life back into the vinyl record industry amid an increasingly digital landscape. Users of ShipStation for over six years, Vinyl Moon knows that when something works, it works. <\/p>\n\n\n\n

Finding a better way<\/h2>\n\n\n\n

\u201cFor the first few months of business, I was importing spreadsheets into another program and getting labels that way, which was arduous and complex. I kept thinking, \u2018there’s got to be a better way.\u2019 That’s kind of my mantra with all things business-related: there’s got to be a better way.\u201d<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

For Brandon, that \u201cbetter way\u201d turned out to be through ShipStation.<\/p>\n\n\n\n

\u201cI remember first getting into ShipStation and feeling like it was overkill, coming from the sort of limited functionality of my old program. It was overwhelming,\u201d says Brandon. \u201cFast forward a couple of years, though, and now, I\u2019m ready for even more functionality.\u201d <\/p>\n\n\n\n

As a subscription service, Vinyl Moon\u2019s shipping process isn\u2019t always simple. Subscriptions represent about 90% of all their orders, with the other 10% being add-ons, which are extra records added on to the monthly subscription vinyl. The company sends out between 3,500-4,000 orders a month, and each order has the potential to become complicated.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cAs a club that also offers side purchases, we have a complex shipping flow where we’re getting new orders that we want to ship immediately and getting some orders that we need to put on hold until we get that club content in. Having a <\/strong>system that can help navigate those complex shipping quotes has been huge,\u201d says Brandon. \u201cBeing able to tag orders or organize things and add automation rules has been huge. We\u2019re also able to use logic trees and \u2018if this then that\u2019 functionality to organize our shipment flow,\u201d he says.<\/p>\n\n\n\n

Achieving mission-aligned goals<\/h2>\n\n\n\n

While Vinyl Moon considers itself to be a small business, they saw huge spikes in revenue over the Covid lockdowns that put them well into medium-sized territory. <\/p>\n\n\n\n

\u201cI think a lot of the landscape, especially with digital marketing changed in that time,\u201d Brandon says. \u201cA lot of people were staying home and appreciating their turntables and at-home experiences, which is kind of what we specialize in. We were sort of the original cheerleaders of the at-home experience before they were cool.\u201d  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

As the brand positions itself for growth, it only makes sense that their shipping software grows with them. And, while Vinyl Moon\u2019s goals may include dollars and trending graphs, at the core of their business is a simple, wholesome philosophy:<\/p>\n\n\n\n

\u201cWe believe in the joy of getting something in the mail that has an element of surprise every month.\u201d <\/p>\n\n\n\n

Facilitating joy is what ShipStation aims to do with every label printed and package sent. We loved Vinyl Moon’s mission so much that we decided to check it out for ourselves! Or, at least, we tried: <\/p>\n\n\n\n

If you’ve got a needle in your record player and a love of music in your heart, be sure to keep up with Vinyl Moon<\/a> as they continue spreading the love through music every month!<\/p>\n","protected":false},"excerpt":{"rendered":"

Los Angeles-based record purveyors Vinyl Moon are taking a well-loved musical medium to new heights. Through their subscription-based, mixtape club-style record delivery service, the company, which is partnered with the famous Amoeba Records, is breathing life back into the vinyl record industry amid an increasingly digital landscape. Users of ShipStation for over six years, Vinyl […]<\/p>\n","protected":false},"author":90,"featured_media":44700,"menu_order":0,"template":"","meta":{"_acf_changed":false},"story-cats":[],"class_list":["post-44694","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n"Record Sales": Vinyl Moon Delivers Music You Didn't Know You Needed Success Story - ShipStation<\/title>\n<meta name=\"description\" content=\"We have amazing users & we love to tell the story about their business & how they use ShipStation. 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