{"id":43481,"date":"2022-02-08T12:37:46","date_gmt":"2022-02-08T18:37:46","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=43481"},"modified":"2022-09-13T16:00:56","modified_gmt":"2022-09-13T21:00:56","slug":"comment-creer-une-boutique-en-ligne-en-5-etapes","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/comment-creer-une-boutique-en-ligne-en-5-etapes\/","title":{"rendered":"Comment cr\u00e9er une boutique en ligne en 5 \u00e9tapes\u00a0"},"content":{"rendered":"\n

Magasin physique vers e-commerce : comment cr\u00e9er une boutique en ligne <\/strong>?<\/p>\n\n\n\n

Vous avez un magasin physique et souhaitez savoir comment cr\u00e9er une boutique en ligne <\/strong>? On fait le point sur ce qu\u2019il faut prendre en compte pour r\u00e9ussir votre transfert entre les deux shops. L\u2019e-commerce est devenu incontournable. Mais cet essor ne signifie pas pour autant la fin du commerce traditionnel. La cl\u00e9 de la r\u00e9ussite ? Faire coexister les deux approches. Pour que la transition se passe au mieux, vous devrez acqu\u00e9rir de nouvelles comp\u00e9tences et m\u00e9thodes. Suivez le guide !<\/p>\n\n\n\n

Du physique au num\u00e9rique : 5 \u00e9tapes pour se lancer dans l\u2019e-commerce<\/h2>\n\n\n\n

1. Refaites une \u00e9tude de march\u00e9<\/strong><\/p>\n\n\n\n

Avant de vous demander comment cr\u00e9er une boutique en ligne<\/strong>, il faut vous assurer que cette strat\u00e9gie est la bonne. Pour cela, refaites une \u00e9tude de march\u00e9. Demandez-vous si votre public cible est familiaris\u00e9 avec l\u2019e-commerce. Pour cela, rien de plus simple ! Vous n\u2019aurez qu\u2019\u00e0 envoyer un questionnaire \u00e0 votre client\u00e8le existante. Quelles sont ses habitudes sur Internet ? Vos clients et clientes aimeraient-ils retrouver vos produits en ligne ? Gr\u00e2ce \u00e0 leurs r\u00e9ponses, vous aurez une meilleure id\u00e9e de l\u2019accueil qui sera r\u00e9serv\u00e9 \u00e0 votre boutique en ligne.<\/p>\n\n\n\n

2. Cr\u00e9ez un univers coh\u00e9rent<\/strong><\/p>\n\n\n\n

L\u2019\u00e9tude de march\u00e9 a achev\u00e9 de vous convaincre. La d\u00e9cision est prise, et vous allez d\u00e9marrer votre projet d\u2019e-commerce. Il sera g\u00e9n\u00e9ralement pr\u00e9f\u00e9rable d\u2019adopter une approche compl\u00e9mentaire entre votre magasin physique et votre boutique en ligne. Pour transmettre cette compl\u00e9mentarit\u00e9, veillez \u00e0 la coh\u00e9rence entre vos deux magasins, en termes d\u2019esprit mais aussi de design. Ne n\u00e9gligez pas le th\u00e8me de votre site Internet, le choix des couleurs et l\u2019univers g\u00e9n\u00e9ral. Les acheteurs viennent sur votre site comme ils se rendent dans votre magasin. L\u2019interface est donc tout aussi importante que le merchandising pour votre taux de conversion. Pensez-y ! N\u2019oubliez pas qu\u2019en plus d\u2019\u00eatre une boutique, votre site peut aussi \u00eatre une formidable vitrine, qui donnera envie aux internautes de se rendre physiquement dans votre magasin!<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. Familiarisez-vous avec les outils d\u2019e-commerce<\/strong><\/p>\n\n\n\n

Vous d\u00e9butez dans l\u2019e-commerce ? Sachez qu’il existe des syst\u00e8mes de gestion de contenu (souvent identifi\u00e9s par l\u2019abr\u00e9viation anglophone \u00ab CMS \u00bb) qui sont sp\u00e9cifiquement con\u00e7us pour les magasins en ligne. Partez du principe que la page d\u2019accueil de votre site est votre vitrine. Vos visiteurs doivent imm\u00e9diatement y trouver les produits que vous mettez en avant. Faites appara\u00eetre les informations importantes, comme vos actions commerciales. La logistique est une autre charni\u00e8re majeure de votre transition. La livraison est un aspect crucial du commerce en ligne. Ne le n\u00e9gligez pas. Pr\u00e9voyez une page d\u00e9di\u00e9e sur votre site. Vos acheteurs pourront y consulter vos conditions d\u2019exp\u00e9dition et de retour. Vous pouvez m\u00eame mettre en place une FAQ pour r\u00e9pondre aux questions essentielles !<\/p>\n\n\n\n

Pour en savoir plus sur la livraison, n\u2019h\u00e9sitez pas \u00e0 consulter notre page ShipStation France<\/a>. <\/p>\n\n\n\n

4. \u00c9tablissez une bonne dynamique de couple<\/strong><\/p>\n\n\n\n

C\u2019est la partie la plus importante pour faire coexister vos deux boutiques ! La strat\u00e9gie id\u00e9ale permet aux deux magasins de s\u2019alimenter mutuellement pour g\u00e9n\u00e9rer une croissance exponentielle. C\u2019est pourquoi il est fortement recommand\u00e9 de conserver votre boutique physique. Le coup de boost qu\u2019elle recevra gr\u00e2ce \u00e0 votre site Internet pourrait bien vous surprendre. Encore une fois : votre e-shop est une vitrine. Il peut facilement amener de nouveaux clients vers vos produits. Vous pouvez adopter diff\u00e9rents modes de fonctionnement. Par exemple, le click-and-collect<\/em> permet de commander ou de r\u00e9server vos produits en ligne, puis de venir les r\u00e9cup\u00e9rer en magasin. Si votre infrastructure le permet, vous pouvez mettre en place un drive<\/em>, qui reprend le m\u00eame principe avec un point de collecte situ\u00e9 \u00e0 l\u2019ext\u00e9rieur du magasin. Ces approches ont pour but de s\u00e9duire la client\u00e8le connect\u00e9e, qui est g\u00e9n\u00e9ralement plus difficile \u00e0 fid\u00e9liser.<\/p>\n\n\n\n

5. Compl\u00e9tez le circuit du physique vers le num\u00e9rique<\/strong><\/p>\n\n\n\n

Votre boutique en ligne peut amener une client\u00e8le suppl\u00e9mentaire vers votre magasin, mais l\u2019inverse est \u00e9galement possible. Pourquoi s\u2019en priver ? Proposez \u00e0 vos clientes et clients en magasin de d\u00e9couvrir votre boutique en ligne. Disposez des flyers sur le comptoir de caisse, par exemple. Indiquez l\u2019adresse de votre boutique en ligne. Un trafic important sur votre site permet d\u2019am\u00e9liorer votre r\u00e9f\u00e9rencement naturel et votre notori\u00e9t\u00e9 sur la toile !<\/p>\n\n\n\n

En bref<\/strong><\/h2>\n\n\n\n

Le commerce en ligne conna\u00eet une croissance sans pr\u00e9c\u00e9dent. Acc\u00e9der \u00e0 n\u2019importe quel article depuis son smartphone, \u00e9viter les d\u00e9placements et les files d’attente\u2026 Les avantages sont nombreux et ind\u00e9niables ! Vous avez tout \u00e0 gagner en effectuant votre transition vers l\u2019e-commerce. Vous savez \u00e0 pr\u00e9sent comment cr\u00e9er une boutique en ligne<\/strong>. \u00c9vitez simplement de tout miser sur le num\u00e9rique. N\u2019abandonnez pas votre magasin physique. Les clients ont beau \u00eatre connect\u00e9s, ils ne sont pas pr\u00eats \u00e0 se passer de l\u2019exp\u00e9rience r\u00e9elle. Mettez la notori\u00e9t\u00e9 de votre magasin au service de votre e-commerce et cr\u00e9ez une strat\u00e9gie pour jouer efficacement sur les deux tableaux.<\/p>\n","protected":false},"excerpt":{"rendered":"

Magasin physique vers e-commerce : comment cr\u00e9er une boutique en ligne ? Vous avez un magasin physique et souhaitez savoir comment cr\u00e9er une boutique en ligne ? On fait le point sur ce qu\u2019il faut prendre en compte pour r\u00e9ussir votre transfert entre les deux shops. L\u2019e-commerce est devenu incontournable. Mais cet essor ne signifie pas pour autant […]<\/p>\n","protected":false},"author":77,"featured_media":43510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-43481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-basics"],"acf":[],"yoast_head":"\nComment cr\u00e9er une boutique en ligne en 5 \u00e9tapes\u00a0 - ShipStation<\/title>\n<meta name=\"description\" content=\"Vous avez un magasin et vous vous demandez comment cr\u00e9er une boutique en ligne ? 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