{"id":42434,"date":"2021-11-04T14:14:06","date_gmt":"2021-11-04T19:14:06","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=42434"},"modified":"2024-09-25T12:08:40","modified_gmt":"2024-09-25T17:08:40","slug":"making-spirits-bright-decoexchange-builds-wreaths-and-community-with-ecommerce-craft-company-and-shipstation","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/stories\/making-spirits-bright-decoexchange-builds-wreaths-and-community-with-ecommerce-craft-company-and-shipstation\/","title":{"rendered":"Making Spirits Bright: DecoExchange Builds Wreaths and Community with Ecommerce Craft Company and ShipStation"},"content":{"rendered":"\n<p>It\u2019s a quintessential success story: what began as a stress reliever for a pair of engineers has grown into a full community of entrepreneurs and hobbyists, and a successful ecommerce business. Damon Oates and Parker Stelly created New Orleans-based <a href=\"https:\/\/www.decoexchange.com\/\">DecoExchange<\/a> in pursuit of passion, not profits, but now, with the help of ShipStation, they\u2019ve found both.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coming Full Circle<\/h2>\n\n\n\n<p>\u201cDamon and I were both chemical engineers before we started this business,\u201d says Parker Stelly, co-owner of DecoExchange. \u201cDamon started making wreaths for stress relief, just something fun that he liked to do.\u201d<\/p>\n\n\n\n<p>\u201cBut then, people started wanting to buy the wreaths off of our front doors,\u201d he says.&nbsp;<\/p>\n\n\n\n<p>As it turns out, Damon\u2019s niche hobby wasn\u2019t so niche after all. In fact, Damon and Parker found there is a huge audience for wreaths of all kinds, and a large portion of that audience wants to make wreaths themselves. Before tapping into this market, though, Damon and Parker had to start small.&nbsp;<\/p>\n\n\n\n<p>\u201cWe started doing craft shows, like local fairs, and we did really well. Damon&#8217;s really, really good at making wreaths,\u201d Parker says.<\/p>\n\n\n\n<p>From there, things took off for the men in ways they hadn\u2019t expected. In addition to wreaths and wreath making kits on <a href=\"https:\/\/www.etsy.com\/shop\/DecoExchange?ref=l2-about-shopname\">Etsy<\/a>, they now offer <a href=\"https:\/\/www.youtube.com\/decoexchange\">tutorials<\/a>, guides to the wreath business, and a sense of community for fellow \u201cwreathepreneurs\u201d.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/78BCueukf-9b-eZfcjpWMtJt92EPqNNkOmUeHm4czZ2HCjsMcXu3oAwVEz82r5HKYaAEGcRGBfn_FXw-wjB3vraKEepTgNCctY-MHxxro1tVwvylS0y23FA1dbcbe1WiPutIMRdI\" alt=\"\" style=\"width:583px;height:388px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Scaling with ShipStation<\/h2>\n\n\n\n<p>While Parker and Damon were creating the DecoExchange brand and reaching out to new audiences, they were struggling with keeping their massive list of new orders organized. That\u2019s why they decided to try ShipStation in 2019.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/qjHe0D1ISyCEU8X3stADGgQeiAUbhK39baY7bKOqFeLShQFSXOVX3XarbyhODdp1-vWXlnYlFshbEovEbBFTQPzYDsm8XvWMtIuDYWIhszaOTUGgh1xgbef4sRxncF9c1uxA6U23\" alt=\"\" style=\"width:394px;height:525px\"\/><\/figure>\n\n\n\n<p>ShipStation was just the solution the pair was looking for, and it has been there to see them through their tremendous growth ever since.<\/p>\n\n\n\n<p>\u201cWe&#8217;ve been growing so much and so consistently that I don&#8217;t even know what the slow or peak seasons are, it just is constant. We&#8217;ve been growing so much that I can&#8217;t even compare this year to last year. I have no idea what a normal year is at this point,\u201d he says.<\/p>\n\n\n\n<p>\u201cWe have 16 full-time staff in the warehouse now,\u201d says Parker. \u201cAnd then we have a ton of contractors that help us with social media and all the behind-the-scenes stuff. So we have around 30 to 40 employees, including contractors.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scan to Verify&nbsp;<\/h3>\n\n\n\n<p>\u201cThe scan to verify system has been so great, because before we just did everything ourselves. We didn&#8217;t go to training, I didn&#8217;t go to school for this, so it&#8217;s just been trial by fire. We were just reading, packing slips and checking things off manually. So that barcode system and scan to verify have been really great.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reduction in Errors<\/h3>\n\n\n\n<p>\u201cThe number of orders that we get wrong is a metric of success,\u201d he says. \u201cIf there are too many wrong, then we&#8217;re doing something bad. So ShipStation\u2019s verify system has really helped a lot. I would say our shipping errors probably went from around 2% to less than 1%. So it&#8217;s really, really good to have.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Barcode Scanning<\/h3>\n\n\n\n<p>\u201cBack then, we were writing order numbers on the cardboard boxes and we were trying to match the label to the box and it was just\u2026 a mess,\u201d Parker says.<\/p>\n\n\n\n<p>\u201cIt\u2019s funny to look back on it now. Since we use the portable scanning feature to scan our barcodes for every order, we will never have to rely on our handwritten numbering system again,\u201d Parker says.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/VFHaZz1nUoSVR8k6sM9esYJ-hCuQ8W0Ixbk9szZZ47GNqOxokP-AJLctjh28t-UHYkfJuYE2AxSJpr0jX3sOBB9Upj3hjF6zqELpD_lbJL_JNvM55Bt8pIWNQgJB_6d7kXfACMWp\" alt=\"\" style=\"width:501px;height:333px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Community&nbsp;<\/h2>\n\n\n\n<p>Beyond their massive growth in sales, Parker and Damon have also fostered a staggeringly large community of \u201cWreathPreneurs\u201d in the past few years.<\/p>\n\n\n\n<p>\u201cThings really changed when we started doing stuff online,\u201d Parker says. \u201cDamon created a Facebook page and started going on Facebook live, showing how to use our products.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/YmPwePtUqwT8EO95Zx3CmjHiK4HcShIULOO6GSBamECh-YBor18fFhWdvF-awdl0bTb6gNxzv4ITfTcqhGC9FIE-jg4mt7-DFC9q-zQZufJj-zOC_CUKwQfNYPhYhmNer3uId0Nx\" alt=\"\" style=\"width:708px;height:471px\"\/><\/figure>\n\n\n\n<p>\u201cNow, we have over 370,000 people on our <a href=\"https:\/\/www.facebook.com\/decoexchange\">Facebook page<\/a>,\u201d he says.<\/p>\n\n\n\n<p>This community of wreath enthusiasts looks to Parker and Damon both as a source of inspiration and also, friendship. Pictures from meetups, workshops, and fans fill DecoExchange\u2019s Facebook page. Clearly, this is more than just a hobby to the hundreds of thousands of people who participate.<\/p>\n\n\n\n<p>Andin return, Parker and Damon offer more than just wreaths:<\/p>\n\n\n\n<p>\u201cWe have a digital education subscription group. One is all about being creative, one is all about running a creative business selling on Etsy, marketing, social media, all of that. One subscription is all about physical products. We have a monthly subscription box and then we have our actual warehouse where we sell retail, go on our website, buy whatever you want kind of store,\u201d says Parker.<\/p>\n\n\n\n<p>\u201cIt&#8217;s all happened really fast. It&#8217;s been a crazy journey.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a quintessential success story: what began as a stress reliever for a pair of engineers has grown into a full community of entrepreneurs and hobbyists, and a successful ecommerce business. Damon Oates and Parker Stelly created New Orleans-based DecoExchange in pursuit of passion, not profits, but now, with the help of ShipStation, they\u2019ve found [&hellip;]<\/p>\n","protected":false},"author":90,"featured_media":42436,"menu_order":0,"template":"","meta":{"_acf_changed":false},"story-cats":[],"class_list":["post-42434","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Spirits Bright: DecoExchange Builds Wreaths and Community with Ecommerce Craft Company and ShipStation Success Story - ShipStation<\/title>\n<meta name=\"description\" content=\"DecoExchange built a wreathmaking business from the ground up with the help of ShipStation. 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