{"id":284,"date":"2022-03-07T21:00:00","date_gmt":"2022-03-07T21:00:00","guid":{"rendered":"https:\/\/sitev4staging.wpengine.com\/fr-test\/2022\/09\/13\/les-bonnes-questions-a-se-poser-avant-de-vendre-a-linternational\/"},"modified":"2022-03-07T21:00:00","modified_gmt":"2022-03-07T21:00:00","slug":"les-bonnes-questions-a-se-poser-avant-de-vendre-a-linternational-2","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/les-bonnes-questions-a-se-poser-avant-de-vendre-a-linternational-2\/","title":{"rendered":"Les bonnes questions \u00e0 se poser avant de vendre \u00e0 l’international"},"content":{"rendered":"\n

Quel que soit votre domaine d\u2019activit\u00e9, peu importe ce que vous vendez : l\u2019une de vos priorit\u00e9s sera de trouver et d\u2019attirer de nouveau clients. La bonne nouvelle, c\u2019est qu\u2019il existe certainement \u00e0 l\u2019international des acheteurs int\u00e9ress\u00e9s par vos produits. \u00c0 l\u2019heure du e-commerce, 25,5 % des achats en ligne des europ\u00e9ens se font \u00e0 l\u2019\u00e9tranger. Il n\u2019y a donc aucune raison de vous priver de ce march\u00e9 qui vous tend les bras. Encore faut-il vous poser les bonnes questions pour r\u00e9ussir votre expansion \u00e0 l\u2019international. <\/p>\n\n\n\n

Quelles sont les opportunit\u00e9s ?<\/h2>\n\n\n\n

Il existe de nombreuses diff\u00e9rences entre le march\u00e9 national et l\u2019\u00e9tranger. Cela signifie que vous allez devoir r\u00e9aliser \u00e0 nouveau certaines t\u00e2ches, un peu comme pour d\u00e9marrer un nouveau business. Commencez par une \u00e9tude de march\u00e9. Identifiez les pays dans lesquels les gens ach\u00e8tent le plus de produits correspondant \u00e0 votre gamme. Vous pouvez \u00e9galement \u00e9tudier la popularit\u00e9 de vos cat\u00e9gories d\u2019articles en fonction de la saison, dans le ou les pays en question. Int\u00e9ressez-vous aux habitudes de consommation de la population locale : a-t-elle tendance \u00e0 acheter \u00e0 l\u2019international ? Et si oui, d\u2019o\u00f9 viennent ces importations ? Une \u00e9tude montre par exemple que 57 % des consommateurs ont achet\u00e9 aupr\u00e8s d\u2019une boutique \u00e9trang\u00e8re lors des 6 derniers mois. <\/p>\n\n\n\n

Se lancer \u00e0 l\u2019international est une belle aventure\u00a0! Ne sautez pas les \u00e9tapes, et allez-y progressivement. Pour \u00eatre s\u00fbr de faire les bons choix, retrouvez tous les chiffres \u00e0 conna\u00eetre et les bonnes questions \u00e0 se poser sous forme d\u2019infographie ici<\/strong><\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

1 \u2013 Comment g\u00e9rer son SEO \u00e0 l\u2019international ?<\/h2>\n\n\n\n

Pensez \u00e0 organiser les pages de votre site par langue. En effet, on estime \u00e0 42 % la part des clients europ\u00e9ens <\/sup>pr\u00eats \u00e0 ne pas acheter sur un site qui s\u2019affiche dans une autre langue. Pour votre r\u00e9f\u00e9rencement aussi, vous allez devoir vous adapter au pays en question, \u00e0 commencer par le choix des extensions de domaine. La pertinence des mots cl\u00e9s est aussi un d\u00e9tail \u00e0 ne pas sous-estimer pour les recherches locales.<\/p>\n\n\n\n

2 \u2013 Quelle solution est adapt\u00e9e aux paiements internationaux ?<\/h2>\n\n\n\n

Vous aurez besoin d\u2019une solution adapt\u00e9e au e-commerce international. Votre CMS doit pouvoir g\u00e9rer diff\u00e9rentes devises pour les paiements. On estime que 33 % des acheteurs abandonnent un panier dont le prix s\u2019affiche dans une devise diff\u00e9rente de la leur. Autrement dit, c\u2019est important ! Sachez qu\u2019il existe des solutions e-commerce permettant de r\u00e9f\u00e9rencer les produits dans diff\u00e9rentes devises. Et si vous ne pouvez pas afficher un prix dans la devise voulue, pensez \u00e0 fournir une conversion mon\u00e9taire pour que vos clients puissent conna\u00eetre le montant exact.<\/p>\n\n\n\n

3 \u2013 Quelles sont les r\u00e8glementations ?<\/h2>\n\n\n\n

Vendre \u00e0 l\u2019international implique \u00e9galement de se soumettre \u00e0 de nouvelles r\u00e8gles. Prenez en comptes les taxes et droits de douane susceptibles d\u2019affecter le prix de vos articles. Notez aussi que les livraisons internationales devront passer par diff\u00e9rentes douanes. Chaque colis devra donc \u00eatre accompagn\u00e9 des formulaires appropri\u00e9s. Renseignez-vous aussi sur les \u00e9ventuels accords de libre-\u00e9change. Ceux-ci permettent parfois de r\u00e9duire les droits de douane pour certains produits, et peut-\u00eatre les v\u00f4tres sont-ils concern\u00e9s. Par ailleurs, notez que depuis le 1er<\/sup> juillet 2021, un guichet unique facilite le r\u00e8glement de la TVA au sein de l\u2019Union europ\u00e9enne.<\/p>\n\n\n\n

4 \u2013 Quel mode de livraison choisir ?<\/h2>\n\n\n\n

\u00c9tudiez avec soin le mode de livraison que vous allez proposer. La majeure partie des europ\u00e9ens pr\u00e9f\u00e8rent \u00eatre livr\u00e9s \u00e0 domicile, mais cette tendance varie d\u2019un pays \u00e0 l\u2019autre. Notez par ailleurs que la logistique et l\u2019exp\u00e9dition, d\u00e9j\u00e0 crit\u00e8res d\u00e9terminants du e-commerce domestique, sont encore plus importants lorsque vous vendez \u00e0 l\u2019international. Entre fronti\u00e8res et longues distances, l\u2019exp\u00e9dition peut n\u00e9cessiter plus longtemps. Pensez \u00e0 informer vos clients de ces d\u00e9lais et permettez-leur de suivre leurs commandes.<\/p>\n\n\n\n

5 \u2013 Comment g\u00e9rer le service client ?<\/h2>\n\n\n\n

Le service client est un autre sujet qui requiert votre attention. Beaucoup de ressources devront \u00eatre traduites, des FAQ aux formulaires de contact, en passant par les guides d\u2019utilisation. Pensez aussi \u00e0 la mise en \u0153uvre des retours de commande dans les pays concern\u00e9s. Une attitude irr\u00e9prochable dans ce domaine est un excellent moyen de se d\u00e9marquer. En effet, une \u00e9tude montre que 50 % des clients d\u2019Europe du Sud communiquent leur m\u00e9contentement en cas de probl\u00e8me de livraison. Autant se passer de la mauvaise pub !<\/p>\n\n\n\n

6 \u2013 Comment cr\u00e9er une communaut\u00e9 \u00e0 l\u2019international ?<\/h2>\n\n\n\n

Comme vous le savez, rassembler une communaut\u00e9 autour de sa marque est un formidable atout. En vous implantant dans un nouveau pays, vous d\u00e9marrez de z\u00e9ro. Vous aurez une nouvelle r\u00e9putation \u00e0 construire. \u00c0 titre d\u2019exemple, notez que 88,5 % des sp\u00e9cialistes du marketing consid\u00e8rent les influenceurs comme essentiels pour leurs strat\u00e9gies. Ne perdez pas de temps, commencez tr\u00e8s t\u00f4t \u00e0 vous int\u00e9resser aux influenceurs locaux.<\/p>\n\n\n\n

7 \u2013 Comment planifier son entr\u00e9e sur le march\u00e9 ?<\/h2>\n\n\n\n

Vous ma\u00eetrisez les tenants et les aboutissants, il ne reste plus qu\u2019\u00e0 vous lancer ! Mais pas trop vite. Avancez progressivement. Dans un premier temps, vous pouvez utiliser des sites d\u00e9j\u00e0 bien \u00e9tablis, comme eBay. Ils constituent un bon moyen de tester la demande pour vos produits sans engager un capital trop important. Ensuite, commencez \u00e0 optimiser votre site Internet pour les acheteurs internationaux. Indiquez que vous pouvez accepter les commandes internationales. Vous pouvez aussi lister vos produits dans les devises locales de clients dont l\u2019adresse IP indique qu\u2019ils r\u00e9sident dans un autre pays. Enfin, l\u2019\u00e9tape la plus avanc\u00e9e consiste \u00e0 cr\u00e9er un site Web \u00ab localis\u00e9 \u00bb, c\u2019est-\u00e0-dire destin\u00e9 au public d\u2019un pays sp\u00e9cifique. Ce site diff\u00e9renci\u00e9 vous permet d\u2019optimiser vos pages pour le r\u00e9f\u00e9rencement dans le pays en question.<\/p>\n\n\n\n

Pour en savoir plus, t\u00e9l\u00e9chargez notre infographie ici<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quel que soit votre domaine d\u2019activit\u00e9, peu importe ce que vous vendez : l\u2019une de vos priorit\u00e9s sera de trouver et d\u2019attirer de nouveau clients. La bonne nouvelle, c\u2019est qu\u2019il existe certainement \u00e0 l\u2019international des acheteurs int\u00e9ress\u00e9s par vos produits. \u00c0 l\u2019heure du e-commerce, 25,5 % des achats en ligne des europ\u00e9ens se font \u00e0 l\u2019\u00e9tranger. Il […]<\/p>\n","protected":false},"author":10,"featured_media":285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-basics"],"acf":[],"yoast_head":"\nQuestions Cl\u00e9s avant de Vendre \u00e0 l'International | ShipStation<\/title>\n<meta name=\"description\" content=\"Vous souhaitez faire \u00e9voluer votre business et vendre \u00e0 l\u2019international\u00a0? 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