{"id":27624,"date":"2021-01-07T12:10:08","date_gmt":"2021-01-07T18:10:08","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=27624"},"modified":"2022-10-13T09:27:11","modified_gmt":"2022-10-13T14:27:11","slug":"how-ruroc-increased-fulfilment-with-shipstation","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/stories\/how-ruroc-increased-fulfilment-with-shipstation\/","title":{"rendered":"How Ruroc Increased Fulfilment by 3900% with ShipStation"},"content":{"rendered":"\n

A pioneer in snow sports helmets, the Gloucester-based business has a global reach of 97 countries and counting.<\/em> Learn how ShipStation helped enable their ecommerce growth.<\/em><\/p>\n\n\n\n

The Founding Story<\/h2>\n\n\n\n

Ruroc was born in 2008 after the original founder experienced a near-fatal snowboarding accident. Fortunate to survive a severe wipeout and being buried in an avalanche, he believed there had to be a better way to protect people when skiing and snowboarding. <\/p>\n\n\n\n

After the accident, he mocked up several drawings of the type of helmet he envisioned would protect the head, face, and neck. He approached a design and manufacturing company with a helmet prototype, and after a year of refining the designs, the infamous RG1-DX helmet was born. It was the world’s first full-face ski and snowboarding helmet. <\/p>\n\n\n\n

Over a decade later, this product continues to be a leader in the snow sports industry.<\/p>\n\n\n\n

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With a global reach of 97 countries and counting, Ruroc prides itself on its world-class designs, engineered out of the necessity for protection. In 10 years, the brand has built a global community of snow sports enthusiasts and has since expanded into additional markets like motorcycling. <\/p>\n\n\n\n

\u201cIf you mention the word Nike, you think of trainers. If you mention BMW, you think of cars. We want to be the first brand name that comes into anybody’s mind when a helmet is mentioned,\u201d said Bridget Rees, COO of Ruoc.<\/p>\n\n\n\n

The ShipStation Solution<\/h2>\n\n\n\n

Shipping software that would seamlessly integrate into Magento<\/a> was Ruroc\u2019s top criteria in their search for a solution. As the business continued to rapidly scale in size, Ruroc\u2019s IT team was able to recommend ShipStation after a simple online search. The ease of integration with Magento allowed the team to efficiently onboard the software into their business overnight. <\/p>\n\n\n\n

Within 24 hours, we were onboarded with ShipStation entirely. It was easy to use and to train everybody on.\u201d <\/em> – Bridget Rees, COO<\/strong><\/p><\/blockquote>\n\n\n\n

Prior to ShipStation, Ruroc had to hire a full-time crew to fulfil their shipping. From managing DHL and UPS forms to copying and pasting names and addresses, to printing labels. Attempting several different processes of shipping via DHL and UPS, nothing seemed to work efficiently until integrating ShipStation.<\/p>\n\n\n\n

\u201cShipStation changed our lives completely, which meant that we don’t have an army of shippers now. We went from 10 people constantly shipping to three,\u201d said Rees.<\/p>\n\n\n\n

ShipStation\u2019s batch printing<\/a> and split ship<\/a> features increased Ruroc\u2019s fulfiled orders per day by 3900%. They\u2019re now able to efficiently organize orders according to the product purchased, the size and weight, and what country they\u2019re shipping to.<\/p>\n\n\n\n

\u201cWe\u2019re able to fulfil over 8,000 orders a day. Before ShipStation it would take us all day to fulfil only 200 orders. We could never do that manually, it\u2019s an impossibility.\u201d<\/em> – Bridget Rees, COO<\/strong><\/p><\/blockquote>\n\n\n\n

The insights reports<\/a> within ShipStation allows Ruroc to successfully execute a pre-order business model. Reviewing their inventory reports daily, the team is able to order stock based on the product orders received. From there, they are then able to utilize the split orders into multiple shipments<\/a> to split and merge orders based on stock availability. <\/p>\n\n\n\n

\u201cThe reports are important to us because we may have part of a customer\u2019s order, and have to wait two to three months before we can get the rest of their order shipped. We don\u2019t want to hold off on the entire order, so we\u2019re able to split ship their orders with ShipStation,\u201d said Rees.<\/p>\n\n\n\n

A Software That Supports Global Expansion<\/h2>\n\n\n\n

Ruroc continues to search for ways to expand its brand influence. Their next endeavor involves the anticipation of the launch of a new sister company within the next six months. Desiring to continually expand its global reach, Ruroc has some exciting new products releasing soon.<\/p>\n\n\n\n

\u201cShipStation will make it possible for us to run two different companies at once,” said Rees.<\/p>\n\n\n\n

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Features Designed for the UK Merchant<\/h2>\n\n\n\n

ShipStation\u2019s features and integrations are designed and tailored to specifically serve the UK merchant. We asked Bridget to share her concluding words of encouragement to any UK merchant considering ShipStation for their business. Here’s what she had to say:<\/p>\n\n\n\n

\u201cWe\u2019ve already passed off ShipStation\u2019s information to other UK companies. ShipStation is simple – there are already so many things that go on in a business that you don’t want to have complicated features, you want to be able to get the job done,\u201d said Rees.<\/p>\n\n\n\n

ShipStation allows Bridget, and other members of Ruroc’s family-operated business, more time to focus on running and scaling their business. <\/p>\n\n\n\n

\u201cOur business would not have succeeded without the help of ShipStation. We wouldn\u2019t have been able to grow.\u201d<\/em> – Bridget Rees, COO<\/strong><\/p><\/blockquote>\n\n\n\n

Follow along with Ruroc by checking out their Instagram<\/a> or supporting them at ruroc.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A pioneer in snow sports helmets, the Gloucester-based business has a global reach of 97 countries and counting. Learn how ShipStation helped enable their ecommerce growth. The Founding Story Ruroc was born in 2008 after the original founder experienced a near-fatal snowboarding accident. Fortunate to survive a severe wipeout and being buried in an avalanche, […]<\/p>\n","protected":false},"author":77,"featured_media":28378,"menu_order":0,"template":"","meta":{"_acf_changed":false},"story-cats":[],"class_list":["post-27624","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow Ruroc Increased Fulfilment by 3900% with ShipStation Success Story - ShipStation<\/title>\n<meta name=\"description\" content=\"Finding shipping software that would seamlessly integrate into Magento was top priority for Ruroc. 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