{"id":255,"date":"2022-05-22T21:00:00","date_gmt":"2022-05-22T21:00:00","guid":{"rendered":"https:\/\/sitev4staging.wpengine.com\/fr-test\/2022\/09\/13\/comment-integrer-les-questions-decologie-dans-votre-e-commerce\/"},"modified":"2022-05-22T21:00:00","modified_gmt":"2022-05-22T21:00:00","slug":"comment-integrer-les-questions-decologie-dans-votre-e-commerce-2","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/comment-integrer-les-questions-decologie-dans-votre-e-commerce-2\/","title":{"rendered":"Comment int\u00e9grer les questions d\u2019\u00e9cologie dans votre e-commerce\u00a0?"},"content":{"rendered":"\n

Les entreprises de e-commerce ne peuvent ignorer l\u2019impact de leur activit\u00e9 sur l\u2019environnement. Depuis quelques ann\u00e9es, chacun prend le probl\u00e8me \u00e0 bras le corps et met en \u0153uvre des solutions pour penser la croissance de mani\u00e8re durable. En r\u00e9sulte un secteur qui \u00e9volue dans la bonne direction, prenant en compte les grands enjeux de demain. De son c\u00f4t\u00e9, la client\u00e8le se montre \u00e9galement plus sensibles \u00e0 ces questions, devenues d\u00e9terminantes dans l\u2019acte d\u2019achat. Afficher une politique claire et efficace en mati\u00e8re d\u2019\u00e9cologie devient alors indispensable, ne serait-ce que pour votre image. D\u00e9couvrez comment verdir votre entreprise, les avantages qui peuvent en d\u00e9couler et les actions concr\u00e8tes \u00e0 mettre en \u0153uvre.<\/p>\n\n\n\n

L\u2019\u00e9cologie en entreprise : quels b\u00e9n\u00e9fices ?<\/strong><\/h2>\n\n\n\n

L\u2019Union europ\u00e9enne s\u2019est fix\u00e9e pour objectif de r\u00e9duire d\u2019au moins 55 % les \u00e9missions de carbone \u00e0 l\u2019horizon 2030. Dans cette optique, chacun a sa part \u00e0 jouer, et tout particuli\u00e8rement les e-commerces. Loin d\u2019\u00eatre une contrainte, ce d\u00e9fi est en r\u00e9alit\u00e9 une mani\u00e8re d\u2019inscrire votre activit\u00e9 dans la dur\u00e9e, et m\u00eame de faire des \u00e9conomies tout en boostant votre chiffre d\u2019affaires.<\/p>\n\n\n\n

Qu\u2019on se le dise, une d\u00e9marche \u00e9coresponsable est porteuse de satisfaction client. Pas moins de 52 % des acheteurs en ligne europ\u00e9ens consid\u00e8rent l\u2019impact environnemental d\u2019une entreprise comme un crit\u00e8re majeur dans leur d\u00e9cision d\u2019achat. Cette proportion est en augmentation au sein des jeunes g\u00e9n\u00e9rations. Et il y a fort \u00e0 parier que ces pr\u00e9occupations continueront de cro\u00eetre dans les ann\u00e9es \u00e0 venir\u2026<\/p>\n\n\n\n

Prenez les devants sur ces sujets pour vous d\u00e9marquer et gagner en visibilit\u00e9. Les marques \u00e9cologiquement avant-gardistes p\u00e8sent plus lourd dans le d\u00e9bat public, qui porte de plus en plus souvent sur ces th\u00e8mes. Vous avez tout \u00e0 y gagner !<\/p>\n\n\n\n

Quatre \u00e9tapes essentielles pour passer au vert<\/strong><\/h2>\n\n\n\n

Une d\u00e9marche \u00e9cologique est un processus global, qui implique le choix de vos mat\u00e9riaux, des composants de vos produits mais aussi de leur emballage et de leur mode d\u2019exp\u00e9dition.<\/p>\n\n\n\n

1. Faites le point de votre cha\u00eene d\u2019approvisionnement<\/strong><\/h3>\n\n\n\n

La premi\u00e8re question \u00e0 vous poser concerne la mani\u00e8re dont les produits que vous proposez sont fabriqu\u00e9s. Pour faire les meilleurs choix, vous devez savoir quels mat\u00e9riaux sont utilis\u00e9s. Bien conna\u00eetre vos articles vous permet aussi de communiquer de fa\u00e7on d\u00e9taill\u00e9e sur vos fiches produit, en insistant sur les modes de fabrication responsables. Ces informations sont tr\u00e8s importantes pour les acheteurs.<\/p>\n\n\n\n

2. Choisissez bien les mat\u00e9riaux de vos emballages<\/strong><\/h3>\n\n\n\n

Les acheteurs sont tr\u00e8s sensibles \u00e0 l\u2019emballage des produits qu\u2019ils re\u00e7oivent. La majeure partie d\u2019entre eux estime que trop de mat\u00e9riaux sont utilis\u00e9s, avec des colis souvent trop grands par rapport \u00e0 leur contenu. Soignez votre strat\u00e9gie en la mati\u00e8re. Vous satisferez davantage vos clients et r\u00e9duirez vos frais de conditionnement. Quelque 78 % des acheteurs en ligne s\u2019attendent \u00e0 recevoir des emballages recycl\u00e9s et recyclables. Encore une fois, cette proportion est plus \u00e9lev\u00e9e chez les plus jeunes\u2026 qui constituent votre client\u00e8le de demain.<\/p>\n\n\n\n

 3. Optez pour une exp\u00e9dition verte<\/strong><\/h3>\n\n\n\n

Dans la mesure du possible, travaillez avec des transporteurs qui s\u2019engagent \u00e0 r\u00e9duire leurs \u00e9missions de CO2<\/sub>. L\u2019id\u00e9al serait de diversifier vos prestataires logistiques, et d\u2019optimiser vos exp\u00e9ditions en fonction des commandes. Cela peut para\u00eetre difficile, notamment pour les petites structures de e-commerce, mais de nombreuses solutions existent pour vous accompagner vers des modes d\u2019exp\u00e9dition plus \u00e9colos. C\u2019est notamment le cas de ShipStation<\/strong><\/a>, qui propose conseils et assistance sur l\u2019int\u00e9gralit\u00e9 du processus de commande, jusqu\u2019\u00e0 la livraison chez vos clientes et clients\u00a0!<\/p>\n\n\n\n

4. Valorisez une politique de retour respectueuse de l\u2019environnement<\/strong><\/h3>\n\n\n\n

Faites savoir \u00e0 votre client\u00e8le que les retours sont possibles, et m\u00eame faciles en cas de probl\u00e8me. Il vous faudra cependant trouver un \u00e9quilibre, afin d\u2019\u00e9viter les abus. Les retours multiplient les trajets, et donc les \u00e9missions de carbone. Ils repr\u00e9sentent aussi un co\u00fbt non n\u00e9gligeable. Proposez des descriptions d\u00e9taill\u00e9es et des photos de vos produits pour aider vos clients \u00e0 faire le bon choix du premier coup\u00a0!<\/p>\n\n\n\n

Voil\u00e0, vous avez toutes les cartes en main pour r\u00e9duire votre empreinte environnementale et booster votre chiffre d\u2019affaires par la m\u00eame occasion\u00a0! Une d\u00e9marche \u00e9cologique permet de r\u00e9aliser des \u00e9conomies sur le transport et l\u2019emballage. C\u2019est aussi un excellent moyen de fid\u00e9liser votre client\u00e8le. Une approche plus verte passe principalement par l\u2019optimisation de votre gestion des commandes et des livraisons. N\u2019h\u00e9sitez pas \u00e0 vous faire accompagner dans cette transformation. La plateforme ShipStation vous aide \u00e0 faire vos premiers pas vers une logistique plus responsable. Elle vous offre une vue unifi\u00e9e sur vos stocks, et vous aide \u00e0 choisir le meilleur transporteur pour chaque commande\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Les entreprises de e-commerce ne peuvent ignorer l\u2019impact de leur activit\u00e9 sur l\u2019environnement. Depuis quelques ann\u00e9es, chacun prend le probl\u00e8me \u00e0 bras le corps et met en \u0153uvre des solutions pour penser la croissance de mani\u00e8re durable. En r\u00e9sulte un secteur qui \u00e9volue dans la bonne direction, prenant en compte les grands enjeux de demain. […]<\/p>\n","protected":false},"author":10,"featured_media":62832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-basics"],"acf":[],"yoast_head":"\nInt\u00e9grer l'\u00e9cologie dans votre e-commerce | ShipStation<\/title>\n<meta name=\"description\" content=\"Le d\u00e9veloppement durable est une priorit\u00e9 grandissante dans le e-commerce. 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