{"id":23561,"date":"2019-09-17T13:01:35","date_gmt":"2019-09-17T18:01:35","guid":{"rendered":"https:\/\/www.shipstation.com\/?post_type=stories&#038;p=23561"},"modified":"2024-09-20T14:19:44","modified_gmt":"2024-09-20T19:19:44","slug":"blue-layne-boutique","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/stories\/blue-layne-boutique\/","title":{"rendered":"Blue Layne Boutique"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Where It All Began&nbsp;<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Blue Layne was started by Samatha<\/span> <span style=\"font-weight: 400;\">Colbert in 2013 in a spare room in her home. After having her son, Samantha began doing a bulk of her shopping online, especially from small boutiques. \u201cI felt like boutiques gave such personalized sizing advice, especially for new moms like me.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Despite having no retail experience, Samantha channeled her love for online boutiques by deciding to open her own. Blue Layne started as a single rack of clothes and eventually grew to a 4,000 square foot warehouse. The online boutique now offers 600% more products than it did 3 years ago. Today there are around 1,200 products in the warehouse at all times.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Scaling the Business<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Samantha attributes her success to a deep understanding of her customer base and the strong online community she built around the Blue Layne brand. Samantha began a VIP Facebook group that customers could join, creating a safe space for women to communicate, post photos wearing the clothes, and encourage one another. This online presence has gone hand-in-hand with the rapid growth of online sales for Blue Layne. <\/span><span style=\"font-weight: 400;\">\u201cThere are about 36,000 women in that group. They\u2019re all so inspiring and uplifting to each other.\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Discovering The Shipping Solution&nbsp;<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To meet shipping demands in the very early days, Samantha used either handwritten shipping labels or printed them directly from PayPal. As her business began to scale, Samatha quickly realized she <\/span><span style=\"font-weight: 400;\">\u201cneeded something to pull in orders\u201d<\/span><span style=\"font-weight: 400;\"> and integrate seamlessly with her Shopify store. This is when she began using ShipStation.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I looked at other shipping solutions to integrate with Shopify, but none of them were as easy to navigate as ShipStation.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Thanks to ShipStation\u2019s automation features, Samantha can create labels in less than two clicks. Under a minute\u2019s time, the team can now fulfill an order without the manual labor of picking and packing. Averaging about 2,500 shipments per month, Samantha says she can save up to 120 hours per week on fulfillment.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Blue Layne prides itself on offering free shipping for their customers on many orders. ShipStation alerts the Blue Layne team when multiple orders are placed under the same name, allowing them to consolidate orders into one package and reduce shipping costs. This ability has saved Samantha time and money as she runs her business. ShipStation\u2019s batch shipping helps Blue Layne deliver a better overall experience for their customers.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;ShipStation is very user-friendly and easy to train my staff on. I can go in and see our shipping reports. I really enjoy it.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sezzle Integration Boosts Online Sales<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Optionality in the buying process has become more popular thanks to companies like Sezzle that allow you to pay for purchases over time, interest-free. Blue Layne customers value the option to pay over time, so much so that the boutique saw an increase in online sales when adding Sezzle to their site. Samantha says her customers enjoy how easy it is to sign up for Sezzle and to pay for both big and small purchases in four separate payments.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Through the online store and Facebook group, Samantha and her team have grown the boutique\u2019s presence to reach women nation-wide. Running a successful ecommerce store is a demanding challenge, but one that makes Blue Layne\u2019s widespread influence possible. The ShipStation and Sezzle integration have helped Samantha provide the best customer experience she can at a rate that is both manageable and efficient for her team.&nbsp;<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the help of ShipStation and Sezzle, Blue Layne grew from a small rack of clothes in Samantha&#8217;s home to a thriving ecommerce store.<\/p>\n","protected":false},"author":100,"featured_media":23598,"menu_order":11,"template":"","meta":{"_acf_changed":false},"story-cats":[238],"class_list":["post-23561","stories","type-stories","status-publish","has-post-thumbnail","hentry","story-cats-shopify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blue Layne Boutique Success Story - ShipStation<\/title>\n<meta name=\"description\" content=\"Learn how Blue Layne Boutique found ecommerce growth and success with ShipStation and Sezzle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipstation.com\/stories\/blue-layne-boutique\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue Layne Boutique\" \/>\n<meta property=\"og:description\" content=\"Learn how Blue Layne Boutique found ecommerce growth and success with ShipStation and Sezzle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipstation.com\/stories\/blue-layne-boutique\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipStation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShipStation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-20T19:19:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2019\/09\/blue-layne-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@shipstation\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shipstation.com\/stories\/blue-layne-boutique\/\",\"url\":\"https:\/\/www.shipstation.com\/stories\/blue-layne-boutique\/\",\"name\":\"Blue Layne Boutique Success Story - 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