{"id":22824,"date":"2019-07-12T09:02:57","date_gmt":"2019-07-12T14:02:57","guid":{"rendered":"https:\/\/www.shipstation.com\/?post_type=stories&p=22824"},"modified":"2024-08-19T10:53:28","modified_gmt":"2024-08-19T15:53:28","slug":"tiemart","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/stories\/tiemart\/","title":{"rendered":"TieMart"},"content":{"rendered":"\n

TieMart began back in the 90\u2019s when Mike Martyka decided to put his 30 years of retail experience to task on eBay. Selling everything from electronics to fabrics, he quickly became a top 100 seller on eBay in 2001. As sales continued, Mike found that affordable neckties were in high demand, which led to the founding of TieMart. Mike\u2019s son, Jeff, has since taken over the family business, and it continues to thrive and grow. TieMart hasn\u2019t been without its own struggles, but ShipStation and Swarming Technology<\/a> offered solutions to help TieMart scale while keeping their team lean.<\/p>\n\n\n\n

The Problem<\/h2>\n\n\n\n
\n

TieMart quickly grew out of Mike\u2019s home into a 12,000 square foot warehouse space filled with neckties. This rapid growth led to logistical challenges for the small, family business. Jeff was brought into the business to help manage this growth, and he found that the shipping solution they had in place was extremely inefficient. Jeff explains, \u201cWe\u2019d print the label. It would pop open a window to send an email out. We would copy the tracking number out of that, paste that back into the backend of the website\u2026 That\u2019s actually the nicer way of putting how it works.\u201d With thousands of orders to fulfill, TieMart\u2019s few employees needed a simpler, streamlined solution.<\/p>\n

Solution<\/h2>\n
\n

After comparing shipping solutions, Jeff chose ShipStation. \u201cWe use tags to be able to quickly identify the orders, and we\u2019ve got lots and lots of automation rules in place.\u201d These rules help the TieMart team quickly identify and manage orders that have certain specifications. Any orders with detected issues are automatically sent to the customer service team so they can deal with them quickly and directly.<\/p>\n

“There’s only so much you can do when you’re manually waiting for things to copy and paste, right? You would have to throw so many more people at it.”<\/span><\/p><\/blockquote>\n

ShipStation allowed TieMart\u2019s team to spend less time processing orders, as well as deliver a more marketable experience to their customers. Beyond printing labels more quickly, ShipStation also lets them create custom packing slips to update their customers on current promotions\u2014like Father\u2019s Day ties, or other marketing messages, such as inviting customers to join their email list.<\/p>\n

Once their fulfillment process was streamlined, Jeff realized that their existing website platform was \u201cbecoming stagnant\u201d and began looking for a new platform. TieMart.com is one of 5 websites owned by Jeff\u2019s family. Because all of the websites share one cart and one inventory source, they needed these sites to become integrated and communicate with each other. \u201cIt\u2019s hard to keep inventory tracked across all five websites when they\u2019re not connected at all.\u201d Luckily ShipStation\u2019s partner, Swarming Technology, was able to swoop in and assist TieMart with these tasks. Swarming Technology was able to seamlessly sync all five of TieMart\u2019s sites with their inventory source and shopping cart, thus making operations run smoother than ever.<\/p>\n

“We needed to have a more robust solution, so being able to have that expertise [from Swarming Technology] without having to develop it in house is a major consideration.”<\/span><\/p><\/blockquote>\n

Results<\/h2>\n
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TieMart is able to ship 12 times as many packages with ShipStation as they could manually, and Jeff says he is \u201cbasically saving a couple thousand hours a year.\u201d This extra time allows TieMart to focus on other things that are important to their company, like staying active in their local community. For instance, TieMart organizes a fundraiser for breast cancer awareness and donates ties to underprivileged schools so every student can wear a necktie to graduation. Jeff says, \u201cAs a family organization, you\u2019re able to do those kinds of projects where you live and do things that matter to you.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Providing ties and other accessories for any occasion, TieMart uses ShipStation to save time and simplify their shipping process.<\/p>\n","protected":false},"author":100,"featured_media":22834,"menu_order":12,"template":"","meta":{"_acf_changed":false},"story-cats":[9,7,241,238],"class_list":["post-22824","stories","type-stories","status-publish","has-post-thumbnail","hentry","story-cats-amazon","story-cats-ebay","story-cats-magento","story-cats-shopify"],"acf":[],"yoast_head":"\nTieMart Success Story - ShipStation<\/title>\n<meta name=\"description\" content=\"Providing ties and other accessories for any occasion, TieMart uses ShipStation to save time and simplify their shipping process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipstation.com\/stories\/tiemart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TieMart\" \/>\n<meta property=\"og:description\" content=\"Providing ties and other accessories for any occasion, TieMart uses ShipStation to save time and simplify their shipping process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipstation.com\/stories\/tiemart\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipStation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShipStation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T15:53:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2019\/07\/TieMart-Feature-Image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@shipstation\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shipstation.com\/stories\/tiemart\/\",\"url\":\"https:\/\/www.shipstation.com\/stories\/tiemart\/\",\"name\":\"TieMart Success Story - 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