{"id":20522,"date":"2018-10-29T16:32:27","date_gmt":"2018-10-29T21:32:27","guid":{"rendered":"https:\/\/www.shipstation.com\/?post_type=stories&#038;p=20522"},"modified":"2024-09-20T14:17:40","modified_gmt":"2024-09-20T19:17:40","slug":"magnolia-market","status":"publish","type":"stories","link":"https:\/\/www.shipstation.com\/stories\/magnolia-market\/","title":{"rendered":"Magnolia Market"},"content":{"rendered":"\n<p>Having just reopened their original \u201cLittle Shop on Bosque\u201d location in Waco, TX\u2014on the heels of HGTV\u2019s airing of the first season of Fixer Upper\u2014Chip and Joanna Gaines launched their online store on <a href=\"https:\/\/www.shipstation.com\/partners\/shopify-plus\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify Plus<\/a>, integrated with ShipStation for ecommerce fulfillment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Big Dreams and Growing&nbsp;Pains<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Facing Inventory Challenges&nbsp;With&nbsp;Increasing Volume<\/h3>\n\n\n\n<p>Magnolia Market\u2019s online store was thriving, but the backend was struggling to stay in stride. Orders placed on Magnolia Market\u2019s <a href=\"https:\/\/www.shipstation.com\/partners\/shopify-plus\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify Plus<\/a> store would pass to their inventory software which would then import into ShipStation. The problem was, their 3rd party inventory software wasn\u2019t keeping up with the other platforms in the workflow. \u201cOur order volume increased fairly quickly and our inventory management system had trouble keeping up,\u201d Richard Ashley, Head of Information Technology at Magnolia says. \u201cOur inventory software eventually told us their application couldn&#8217;t support our volume.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOur goal has been to, in the midst of extreme growth, provide a quality-consistent customer experience.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>The Magnolia team selected NetSuite, the cloud ERP and enterprise inventory management platform they needed to scale. Unfortunately, everything was going to be manual if they wanted to put NetSuite in their workflow. Needing the system to be automated, they hired <a href=\"https:\/\/www.shipstation.com\/partners\/nova-module\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nova Module<\/a> to implement Celigo&#8217;s Shopify connector for NetSuite and, also, build a custom integration to connect NetSuite to ShipStation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Constructing the Right Tools<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Nova Module Provides Solution&nbsp;For NetSuite Connection<\/h3>\n\n\n\n<p>Nova Module was brought on to&nbsp;connect NetSuite to Shopify Plus and ShipStation. They worked with the Magnolia IT team to build a solution tailored to their exact needs. \u201cWe built the specs for what we wanted,\u201d says Richard. \u201cIt was completely custom for us.\u201d Richard says Nova Module has exceptional customer service. \u201cBasang&#8217;s team went above and beyond to make the launch successful.\u201d<\/p>\n\n\n\n<p>The platform and connectors built on the platform have a state of the art field mapping tool that allows to map fields between various systems easily and enable end-users to become self-reliant with an easy-to-use dashboard and advanced settings. Nova Module&#8217;s ShipStation-NetSuite Connector features:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SMART CONNECTORS FOR NETSUITE<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BFN (Built for NetSuite) Badge by NetSuite and approved by ShipStation<\/li>\n\n\n\n<li>Built on Celigo\u2019s integrator.io &#8211; a true and modern iPaaS platform<\/li>\n\n\n\n<li>Published on NetSuite\u2019s applications marketplace <a href=\"http:\/\/suiteapp.com\/ShipStation?fragment=\/ShipStation\" target=\"_blank\" rel=\"noopener noreferrer\">SuiteApp.com<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SALES ORDER EXPORT<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uses NetSuite sales order record or a NetSuite item fulfillment record to create a new sales order in ShipStation<\/li>\n\n\n\n<li>Accounts for discounts, various NetSuite item types, weights, units of measures, requested or actual shipping methods, and other pertinent details<\/li>\n\n\n\n<li>Import sales orders into ShipStation as split orders based on an item that can be assigned to a particular ShipStation Store ID<\/li>\n\n\n\n<li>Import sales orders into ShipStation and identify items that can be shipped by itself<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">FULFILLMENT IMPORT<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assign Bin numbers to a Warehouse Location field in ShipStation so products can be easier found in the warehouse when warehouse staff print pick tickets<\/li>\n\n\n\n<li>Import fulfillment data into NetSuite from ShipStation after sales orders are marked as \u201cshipped\u201d or \u201cfulfilled\u201d in ShipStation<\/li>\n\n\n\n<li>ShipStation sends actual shipping cost, carrier code, service code, and the clickable shipment tracking URL into an item fulfillment record in NetSuite<\/li>\n\n\n\n<li>Supports sales order cancellations in both directions and partial fulfillment<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">PRODUCT UPDATES EXPORT<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Update product-related data from NetSuite to ShipStation (product name, description, weights, dimensions, and other fields that are available in the API)<\/li>\n\n\n\n<li>Uses NetSuite\u2019s robust saved search functionality used to aggregate\/compile data to export from NetSuite and import into ShipStation<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cNova Module is great. They went above and beyond to make the launch successful.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>With NetSuite fully integrated with <a href=\"https:\/\/www.shipstation.com\/partners\/shopify-plus\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify Plus<\/a> and ShipStation, Magnolia Market\u2019s backend was back in stride. \u201cOur orders come into Shopify, push to NetSuite to keep inventory accurate, and then ShipStation to be fulfilled.\u201d Thanks to Nova Module\u2019s solution, everything was automated in that workflow. Richard says, \u201cNova Module allowed us to automate fulfillments across the life cycle of an order.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Expanding Retail and Online Stores<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Scaling&nbsp;Shipping For Omnichannel Success<\/h3>\n\n\n\n<p>ShipStation has been a crucial ecommerce tool to help keep up with growing demand for the online Magnolia Market store <strong>since 2014.<\/strong> \u201cBeing a SaaS platform has been crucial,\u201d says Richard. \u201cThe stability and extremely user-friendly interface has been a big deal.\u201d Today, <strong>they\u2019re processing upwards of 40,000 orders a month.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe started using ShipStation when we began using Shopify in 2014 back when we were shipping a couple packages a week. It&#8217;s scaled with us since then.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Richard says the tags in ShipStation underpin the entire fulfillment workflow. They print pick slips for hundreds of orders that are distributed to pickers who then pick items into totes. Packers then put the orders with their tag together in a box. The shipment is passed to a processor who puts the shipping label on the box and loads it in the truck at pickup. Richard says the ShipStation tags make it really easy to track the efficiency of their warehouse team. \u201cThere are packer stats and returns stats, which are traced back to packers by the tags, to gauge efficiency and quality.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Extending Beyond The Walls of Brick And Mortar<\/h3>\n\n\n\n<p>Since 2014, the Magnolia brand has grown beyond its original brick-and-mortar retail location\u2014in 2015, the company opened Magnolia Market at the Silos in downtown Waco. The Magnolia brand has also grown to include a bakery, Silos Baking Co., a restaurant, Magnolia Table and a lifestyle magazine, Magnolia Journal, among other businesses.<\/p>\n\n\n\n<p>And speaking of growth, they have seen incredible growth on the e-commerce side since launching the Magnolia Market online store. Starting out around 50 orders a week in 2014, Magnolia Market has seen somewhere in the ballpark of <strong>432% YoY growth<\/strong> in shipments in less than 5 years. Richard says they\u2019ve been with ShipStation since day one because it\u2019s helped them stay on top of their progress. \u201cShipStation lets us operate at a high volume. Having a single platform scale easily has saved us time and money.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magnolia Market was outgrowing their inventory software, so <a href=\"https:\/\/www.shipstation.com\/partners\/nova-module\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nova Module<\/a> helped them connect <a href=\"https:\/\/www.shipstation.com\/partners\/shopify-plus\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify Plus<\/a> and ShipStation to the NetSuite ERP.<\/p>\n","protected":false},"author":100,"featured_media":20535,"menu_order":28,"template":"","meta":{"_acf_changed":false},"story-cats":[238,433],"class_list":["post-20522","stories","type-stories","status-publish","has-post-thumbnail","hentry","story-cats-shopify","story-cats-shopify-plus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Magnolia Market Success Story - 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