{"id":20451,"date":"2018-10-25T09:00:49","date_gmt":"2018-10-25T14:00:49","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=20451"},"modified":"2025-01-30T05:48:24","modified_gmt":"2025-01-30T11:48:24","slug":"5-ecommerce-operations-fixes","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/5-ecommerce-operations-fixes\/","title":{"rendered":"5 Ecommerce Operations Fixes to Ace Your Customer Experience"},"content":{"rendered":"\n

This blog was contributed by Lindley Graham who leads the creation of insightful ecommerce and shipping content for merchants via Canada Post<\/a>. Canada Post is the leading parcel delivery company in Canada and works with merchants of all sizes to power their end-to-end ecommerce strategies.<\/em><\/p>\n\n\n\n

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The gap between what customers want and what merchants offer is widening. It\u2019s a challenge for growing retailers to carve out the time to keep up with rising expectations. Not to mention research best practices and manage change.<\/p>\n\n\n\n

Sometimes day-to-day demands keep you from working on optimizing ecommerce operations. Without realizing, the task slips to tomorrow\u2019s to-do list. And you’ve accidentally eclipsed your plans for growth<\/a>.<\/p>\n\n\n\n

To position your business for growth and bridge the customer experience gap, you have to optimize every stage of your workflow. Read on to see how.<\/p>\n\n\n\n

1. Use technology wisely<\/h2>\n\n\n\n

Technology is the backbone of your ecommerce operations. It\u2019s what connects your ordering, fulfillment, shipping, receiving, and returns. And it enables you to keep the delivery promises you\u2019ve made.<\/p>\n\n\n\n

Check for weak spots in your workflow. Source the best technology for the greatest connectivity and strength at each stage. Because every online business is different, it\u2019s important to understand what technologies will work for you. From ecommerce platforms and shipping solutions to inventory management<\/a> and point of sale systems, you have a lot of options.<\/p>\n\n\n\n

When it comes to shipping, what\u2019s your budget, and how many labels do you need to print? You\u2019ll need shipping software like ShipStation Canada<\/a> to create them and hardware to print them. A standard office printer (laser or inkjet) may be fine. Or depending on your size or expansion plans, a thermal printer could be your solution. A thermal printer can handle bigger volumes, create barcodes, and cost as little as $200.<\/p>\n\n\n\n

Pssst\u2026 Canada Post integrates with ShipStation<\/a>! Easily streamline label printing for orders shipped within Canada and around the world.<\/em><\/p>\n\n\n\n

2. Satisfy your savvy shoppers<\/h2>\n\n\n\n

Did you know only about 1\/3 of shoppers make over 75% of Canadian online purchases? Known as Power, Hyper and Hyper-elite shoppers, they buy up to 40+ purchases a year online. Mostly millennials and Gen Xers, these ultra-knowledgeable consumers do their research. They consult everything from returns policies to free shipping and delivery speeds. Design your fulfillment process with these shoppers in mind, and you\u2019ll get it right for everyone.<\/p>\n\n\n\n

Savvy shoppers expect fast and error-free fulfillment. But with many hands on this part of the process, it\u2019s where errors can happen. Organize your workspace<\/a> and make your packing process as efficient as possible. This will keep shoppers happy \u2014 and your business growing.<\/p>\n\n\n\n

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3. Make delivery a delight<\/h2>\n\n\n\n

When an online shopper receives a delivery, your brand is in the carrier\u2019s hands. The experience can influence a customer\u2019s decision to shop with you again \u2013 positively or negatively.<\/p>\n\n\n\n

To be competitive, be sure to make these key moves:<\/p>\n\n\n\n