{"id":19385,"date":"2018-08-07T08:00:52","date_gmt":"2018-08-07T13:00:52","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=19385"},"modified":"2024-10-10T14:56:31","modified_gmt":"2024-10-10T19:56:31","slug":"shipstation-ecommerce-roundup-august-7-2018","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/shipstation-ecommerce-roundup-august-7-2018\/","title":{"rendered":"ShipStation\u2019s Ecommerce Roundup – August 7, 2018"},"content":{"rendered":"\n

Happy Tuesday, y\u2019all!<\/p>\n\n\n\n

Today\u2019s ecommerce roundup is especially awesome. Because this week features articles exclusively from some of our wonderful ShipStation partners<\/a>.<\/p>\n\n\n\n

Get the scoop on the latest retail strategies and best practices from a few ecommerce industry leaders.<\/p>\n\n\n\n

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Feel free to peruse earlier editions of the ecommerce roundup!<\/em><\/strong>
May 22<\/a>, May 29<\/a>, June 5<\/a>, July 10<\/a>, July 18<\/a><\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Ready? Let’s do this thing!<\/p>\n\n\n\n

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Holiday Prep, Part 1: Visiting the Ghosts of Holidays Past<\/a><\/h2>\n\n\n\n

Last week, ChannelAdvisor hosted the first of five webinars on holiday selling strategies. Throughout August, the ecommerce experts will discuss best practices for marketing, selling, and fulfilling over the next few months.<\/p>\n\n\n\n

Check out this recap of part I and get tips on inventory management<\/a>, engaging international shoppers, and more.<\/p>\n\n\n\n

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Why You Should Sell Unprofitable Products:
Profit Margin in Assortment Planning<\/a><\/h2>\n\n\n\n

To increase revenue, you should only focus on products with high profit margins, right? Actually, that\u2019s a really bad idea. Instead, your product mix needs to include low-margin, medium-margin, and high-margin items.<\/p>\n\n\n\n

Discover how selling products from multiple price ranges can improve your profitability.<\/p>\n\n\n\n

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Twitter Chat Roundup: How to Attract and Retain Customers<\/a><\/h2>\n\n\n\n

Customer acquisition and retention is a fundamental goal for retailers of any size. But for growing companies, it\u2019s especially crucial. How quickly you can build a loyal customer base<\/a> determines whether your brand soars or takes a nosedive.<\/p>\n\n\n\n

Take a look at a few key takeaways from the U.S. Small Business Administration\u2018s recent Twitter chat about attracting and retaining customers.<\/p>\n\n\n\n

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Creative Segmentation to Elevate Customer Experience
This Holiday Season<\/a><\/h2>\n\n\n\n

Sales and promo codes are all well and good. But discounts alone aren\u2019t enough to drive repeat purchases. You need to offer more than 25% off or buy-one-get-one if you want shoppers to come back after the holiday. You have to offer customers something they can\u2019t get anywhere else.<\/p>\n\n\n\n

Here\u2019s how to construct the kind of unique customer experience that encourages lifelong loyalty.<\/p>\n\n\n\n

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Study Up: How to Jump on the Back to School Sales Bus<\/a><\/h2>\n\n\n\n

They might be bounding onto campus bright-eyed and bushy-tailed. Or they might be staggering like a toy with drained batteries. Either way, in just a few short weeks, millions of students all over the country will be starting school.<\/p>\n\n\n\n

Read the article to learn the 5 essentials of creating an online store that appeals to everyone from elementary school parents to college seniors.<\/p>\n\n\n\n

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International Shipping Strategy:
When You’re Only Shipping Some Items<\/a><\/h2>\n\n\n\n

It may seem a bit intimidating to commit to selling internationally. Especially if you assume you need to make all of your merchandise available globally. But did you know you can choose to offer international shipping only on certain items? It\u2019s a great way to dip your toe into selling overseas<\/a>.<\/p>\n\n\n\n

Learn how to not only create a smart shipping strategy but also how to effectively communicate it to customers.<\/p>\n\n\n\n

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Above-the-fold Website Design: 5 Tips to Improve Conversions<\/a><\/h2>\n\n\n\n

Even though plenty of publications claim it, the average person\u2019s attention span likely hasn\u2019t decreased since 2000. But that doesn\u2019t mean you have unlimited time to capture a shopper\u2019s attention. Facebook found people spend an average of 1.7 – 2.5 seconds<\/a> viewing a single piece of content. So if you want a visitor to your site to stick around, your above-the-fold content has to reel them in fast.<\/p>\n\n\n\n

See how to design a website<\/a> that immediately captivates consumers.<\/p>\n\n\n\n

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Thoughts on this week\u2019s ecommerce roundup? Feel free to leave a comment, post on our Facebook<\/a>, or Tweet at us<\/a>!<\/p>\n\n\n\n

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