{"id":19182,"date":"2018-08-02T09:00:30","date_gmt":"2018-08-02T14:00:30","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=19182"},"modified":"2024-10-10T14:27:08","modified_gmt":"2024-10-10T19:27:08","slug":"10-more-instagram-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/10-more-instagram-marketing-tips\/","title":{"rendered":"10 More Essential Instagram Marketing Tips"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>This post was contributed by Ksenia Emelianova, content marketer for <a href=\"https:\/\/www.x-cart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">X-Cart<\/a>, the ecommerce platform with enterprise features at SMB cost.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/info.shipstation.com\/hubfs\/Images%20for%20Blogs\/Black-Line.jpeg\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<p><br>Last week we&nbsp;<a href=\"https:\/\/www.shipstation.com\/blog\/10-instagram-marketing-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">posted an article<\/a>&nbsp;discussing our 10 favorite Instagram marketing tips. But&nbsp;we came up with a few more and thought we should share them with you.<\/p>\n\n\n\n<p>Creating&nbsp;an engaging Instagram account&nbsp;is an enormous challenge. Not only do you have to <a href=\"https:\/\/www.shipstation.com\/blog\/instagram-strategy-for-ecommerce-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">post&nbsp;great content<\/a> but you also have to work within the restrictions of Instagram&#8217;s algorithm. The current algorithm shows photos based on three factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The probability the user will find the content interesting<\/li>\n\n\n\n<li>The user&#8217;s relationship with the poster<\/li>\n\n\n\n<li>The timeliness of the post<\/li>\n<\/ul>\n\n\n\n<p>Content that&nbsp;isn&#8217;t interesting to the user and it isn&#8217;t posted at the right time&nbsp;won&#8217;t get many views.&nbsp;Thus, if you want users to see your content, you need to follow these Instagram marketing tips.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.&nbsp;Host an&nbsp;Online Q&amp;A Session<\/h2>\n\n\n\n<p>Comments and likes are the key parameters used by Instagram\u2019s algorithm. So a Q&amp;A will increase your company\u2019s online engagement. Don\u2019t forget to tag a poster before you respond so they get recognized!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Gaynor Minden<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Gaynor-Minden-Instagram.png.webp\" alt=\"Instagram Marketing - Gaynor Minden\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.instagram.com\/p\/BesuzmRHMMS\/?taken-by=gaynorminden\" target=\"_blank\" rel=\"noopener noreferrer\">(Source)<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Go Behind the Scenes<\/h2>\n\n\n\n<p>Customers care about&nbsp;how the products they buy are being produced and assembled. Interviewing the creators of handmade products can be an intimate and valuable experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example:&nbsp;JMLEGAZEL<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/JMLEGAZEL-Instagram.png.webp\" alt=\"Instagram Marketing - JMLEGAZEL\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/BeWKH8Llx6U\/?taken-by=jmlegazel\" target=\"_blank\" rel=\"noopener noreferrer\"><em>(Source)<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.&nbsp;Showcase Your Philanthropic Side<\/h2>\n\n\n\n<p>If your company donates to a non-profit organization, let your followers know! Supporting a cause dear to your company\u2019s heart shows you care about the community.<\/p>\n\n\n\n<p>Share photos of&nbsp;your company working with a non-profit to motivate others to do the same. And people will connect you with your brand when you share your dedication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Dr. Mike<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Doctor-Mike-Instagram.png.webp\" alt=\"Instagram Marketing - Dr. Mike\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/BKMYlPrhQn8\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><em>(Source)<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Show Off Your Corporate Culture<\/h2>\n\n\n\n<p>Put a face on your company. Instagram is perfect for sharing photos from off-site events, exhibitions, and&nbsp;company holidays.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Slack<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Slack-Instagram.png.webp\" alt=\"Instagram Marketing - Slack\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/BDoOaGcmMmV\/?taken-by=slackhq\" target=\"_blank\" rel=\"noopener noreferrer\"><em>(Source)<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.&nbsp;Educate Your Followers<\/h2>\n\n\n\n<p>Your account should be&nbsp;a reliable source of information for your followers. An artist can write about the pros and cons of acrylic paint. An actor can share his experiences on Broadway. A nutritionist can distribute a weekly food plan.<\/p>\n\n\n\n<p>Customers are likely to see your social media more than your official website. So Instagram is a great place to educate users on your product. Using social media to <a href=\"https:\/\/www.shipstation.com\/blog\/guest-posts\/leverage-instagram-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">show the value of your business<\/a> can convert observers to buyers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: How to Count Calories<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/How-to-Count-Calories-Instagram.png.webp\" alt=\"Instagram Marketing - How to Count Calories\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/BldBrA1B6ZH\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><em>(Source)<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6.&nbsp;Tell Your Company\u2019s Story<\/h2>\n\n\n\n<p>Followers will appreciate hearing about the <a href=\"https:\/\/www.shipstation.com\/blog\/building-your-ecommerce-brand-5-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">history of your company<\/a>. Discuss how your founders met or the reason behind the business. Interesting facts about your company makes it appear more personable and attractive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Carbon Coco<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Carbon-Coco-Instagram-2.png.webp\" alt=\"Instagram Marketing - Carbon Coco\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/BfZesx9HPor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>(Source)<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7.&nbsp;Celebrate the Holidays<\/h2>\n\n\n\n<p>The holidays are the best time of year for Instagram posts. While there are numerous Instagram marketing <a href=\"https:\/\/www.shipstation.com\/blog\/holiday-marketing-tips-online-retailers\/\" target=\"_blank\" rel=\"noopener noreferrer\">tips and tricks<\/a>, a fantastic way to boost sales is a holiday sale and discount.<\/p>\n\n\n\n<p>People tend to splurge during the holiday season. This means a cheerful, bubbly post can offer plenty of benefits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Amazon<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Amazon-Instagram-1.png.webp\" alt=\"Instagram Marketing - Amazon\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/Bb2QWxrn2Wd\/?taken-by=amazon\" target=\"_blank\" rel=\"noopener noreferrer\"><em>(Source)<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Talk About Recent Events<\/h2>\n\n\n\n<p>Discussing the latest new stories on Instagram is a solid Instagram marketing strategy. Are your followers fascinated by sports? Post a picture of the most recent Olympic Gold Medalist. Also, if a big news story affects your business, let everyone know how you\u2019re adapting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Marie Claire<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Marie-Claire-Instagram.png.webp\" alt=\"Instagram Marketing - Marie Claire\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/BfOoLB6gyTN\/?taken-by=marieclairemag\" target=\"_blank\" rel=\"noopener noreferrer\"><em>(Source)<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9.&nbsp;Share Your Favorite Quotes<\/h2>\n\n\n\n<p>Quotes resonate with anybody. Plenty of tools can help you design your own quotable images to inspire your followers. (Personally, we&#8217;re fans of <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canva<\/a>.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Amazon<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Amazon-Instagram-2.png.webp\" alt=\"Instagram Marketing - Amazon\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/BfcH_tTgUIw\/?taken-by=amazon\" target=\"_blank\" rel=\"noopener noreferrer\"><em>(Source)<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Team Up With an Influencer<\/h2>\n\n\n\n<p>Instagram is experiencing crazy growth in influencer marketing these days. No need to pay exorbitant amounts to celebrities! And there are <a href=\"https:\/\/www.shipstation.com\/blog\/power-marketing-efforts-working-instagram-influencers\/\" target=\"_blank\" rel=\"noopener noreferrer\">so many influencers<\/a> to choose from.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>By the way, <a href=\"https:\/\/www.x-cart.com\/instagram\/marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">X-Cart&#8217;s free guide<\/a> covers these aspects of <a href=\"https:\/\/www.x-cart.com\/instagram\/influencer-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">influencer marketing<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Yella Bella<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Yella-Bella-Instagram.png.webp\" alt=\"Instagram Marketing - Yella Bella\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/BfWnkI0Aojb\/?taken-by=yellabella\" target=\"_blank\" rel=\"noopener noreferrer\"><em>(Source)<\/em><\/a><\/p>\n\n\n\n<p>It\u2019s easy to fall into a rut with your Instagram posts. Reflect on these Instagram marketing tips when you transform your content.&nbsp;Instagram can be your company\u2019s secret weapon to a constant stream of fresh sales leads. <a href=\"https:\/\/www.shipstation.com\/blog\/the-importance-of-using-instagram-for-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Investing in your company\u2019s Instagram account<\/a> is sure to get people talking about your products. Let us know what you think about these tips and keep up with the blog for more helpful and actionable content!<\/p>\n\n\n\n<center><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-585d1803-0ef6-42c4-b46e-60e5ad43f38d\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-585d1803-0ef6-42c4-b46e-60e5ad43f38d\" class=\"hs-cta-node hs-cta-585d1803-0ef6-42c4-b46e-60e5ad43f38d\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1746827\/585d1803-0ef6-42c4-b46e-60e5ad43f38d\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-585d1803-0ef6-42c4-b46e-60e5ad43f38d\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1746827\/585d1803-0ef6-42c4-b46e-60e5ad43f38d.png\" alt=\"Start Your Free Trial\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1746827, '585d1803-0ef6-42c4-b46e-60e5ad43f38d', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/center>\n","protected":false},"excerpt":{"rendered":"<p>We recently shared a few of our favorite Instagram marketing tips. Now it&#8217;s time for 10 more. Check out the best ways to use Instagram to build your brand.<\/p>\n","protected":false},"author":10,"featured_media":19206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-19182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-basics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 More Essential Instagram Marketing Tips - ShipStation<\/title>\n<meta name=\"description\" content=\"We recently shared a few of our favorite Instagram marketing tips. Now it&#039;s time for 10 more. Check out the best ways to use Instagram to build your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipstation.com\/blog\/10-more-instagram-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 More Essential Instagram Marketing Tips\" \/>\n<meta property=\"og:description\" content=\"We recently shared a few of our favorite Instagram marketing tips. Now it&#039;s time for 10 more. 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