{"id":19165,"date":"2018-07-26T09:00:28","date_gmt":"2018-07-26T14:00:28","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=19165"},"modified":"2024-10-10T14:45:23","modified_gmt":"2024-10-10T19:45:23","slug":"10-instagram-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/10-instagram-marketing-tips\/","title":{"rendered":"10 Instagram Marketing Tips You Need to Know Now"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>This post was contributed by Ksenia Emelianova, content marketer for <a href=\"https:\/\/www.x-cart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">X-Cart<\/a>, the ecommerce platform with enterprise features at SMB cost.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/info.shipstation.com\/hubfs\/Images%20for%20Blogs\/Black-Line.jpeg\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\">Since the inception of Instagram in 2010, people across the globe have been hooked. <a href=\"https:\/\/techcrunch.com\/2017\/04\/26\/instagram-700-million-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">According to TechCrunch<\/a>, within less than a year, Instagram captivated 5 million users. Today, the platform now boasts&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">1 billion active monthly users<\/a>.<\/p>\n\n\n\n<p>Instagram is perfect for every time of the day. Scrolling on your lunch break, after work, or just when you need a break. And one thing is clear: <strong>People love Instagram.<\/strong><\/p>\n\n\n\n<p>If you\u2019ve ever had to run an Instagram account for a brand,&nbsp;you understand how&nbsp;difficult it can be to <a href=\"https:\/\/www.shipstation.com\/blog\/build-extraordinary-ecommerce-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">create high-quality, interesting content<\/a> and even know what to post. I know the feeling. At one time, I was solely responsible for our company\u2019s social media marketing and blog.<\/p>\n\n\n\n<p>To ease your creation woes,&nbsp;here are 10 Instagram marketing tips.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Use Creative and Professional Product Photos<\/h2>\n\n\n\n<p>Have <a href=\"https:\/\/www.x-cart.com\/blog\/product-photography-guide.html\" target=\"_blank\" rel=\"noopener noreferrer\">several professional images<\/a> of a single product? That\u2019s great! Use a carousel to post up to 10 images inside one post. To increase your chances of a successful sale, add a shoppable link in your profile bio and mention this in a caption.<\/p>\n\n\n\n<p>Add some fun to your Instagram marketing content. Are you selling clothes? Change it up! Roll them up and turn them into a very hungry caterpillar. Selling food? Create a funny, scrumptious composition where your product will play a role, too.<\/p>\n\n\n\n<p>Making people smile is almost a guaranteed way to earn a like. And without&nbsp;<a href=\"https:\/\/www.shipstation.com\/blog\/get-instagram-followers-customers-posting-engagement-tips\/\">consistent user engagement<\/a>, your posts may disappear from your followers\u2019 news feeds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Ben &amp; Jerry&#8217;s<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/BenJerrys-Instagram.png.webp\" alt=\"Instagram Marketing - Ben &amp; Jerry's\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.instagram.com\/p\/BStzrOdjKxe\/?taken-by=benandjerrys\" target=\"_blank\" rel=\"noopener noreferrer\">(Source)<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.&nbsp;Create Product Demo Videos<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.shipstation.com\/blog\/5-tips-create-great-product-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Upload a video<\/a> to show what your products can do. FYI: the current limit is 60 seconds.&nbsp;A video will be more convincing for a potential buyer than 1,000 words written by a professional copywriter.<\/p>\n\n\n\n<p>Below is an example from Carbon Coco, which is the craziest teeth whitener ever. Such an exciting video can\u2019t help but grab the viewer\u2019s attention!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Carbon Coco<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Carbon-Coco-Instagram.png.webp\" alt=\"Instagram Marketing - Carbon Coco\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.instagram.com\/p\/Beeg_LxHsv8\/\" target=\"_blank\" rel=\"noopener noreferrer\">(Source)<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Show the Results of Your Products or Services<\/h2>\n\n\n\n<p>Whether you\u2019re a fitness trainer, a dentist, or a hairstylist, you have something to share. Just don\u2019t forget to take a \u201cbefore\u201d picture prior to starting! The Instagram community&nbsp;loves transformation pictures.<\/p>\n\n\n\n<p>Pro Tip: Use the hashtag #beforeafter for more views of your Instagram marketing content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Dr. Nassimagha<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Dr-Nassimagha-Instagram.png.webp\" alt=\"Instagram Marketing - Dr. Nassimagha\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.instagram.com\/p\/BgQxyaelYM9\/?taken-by=dr.nassimagha\" target=\"_blank\" rel=\"noopener noreferrer\">(Source)<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Take Advantage of&nbsp;User-Generated Content (UGC)<\/h2>\n\n\n\n<p>A great strategy to increase views to your page is to get your followers to create content for you. Here are some very simple ways you can engage them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shipstation.com\/blog\/set-instagram-contest\/\" target=\"_blank\" rel=\"noopener noreferrer\">Run a contest<\/a>.<\/li>\n\n\n\n<li>Tell your followers to use a special hashtag if they want their photos featured on your page.<\/li>\n\n\n\n<li>Let your followers know they can\u00a0message you with content.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Example: CARiD<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/CarID-Instagram.png.webp\" alt=\"Instagram Marketing - CARiD\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.instagram.com\/caridcom\/\" target=\"_blank\" rel=\"noopener noreferrer\">(Source)<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Starbucks<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Starbucks-Instagram.png.webp\" alt=\"Instagram Marketing - Starbucks\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/BfWOmtbhUGl\/?taken-by=starbucks\" target=\"_blank\" rel=\"noopener noreferrer\"><em>(Source)<\/em><\/a><\/p>\n\n\n\n<p><em>(Don\u2019t forget to get a creator\u2019s permission before reposting their content!)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Share Special Offers<\/h2>\n\n\n\n<p>Instagram is where your loyal audience resides. If they\u2019re already interested in your brand, they\u2019re most likely interested in buying your products at a more attractive price. An effective Instagram marketing strategy is to offer followers exclusive discounts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Lip Smacker<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/LipSmackers-Instagram.png.webp\" alt=\"Instagram Marketing - LipSmackers\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.instagram.com\/p\/BgO_E5jgsLl\/?tagged=eastersale\" target=\"_blank\" rel=\"noopener noreferrer\">(Source)<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Tell User Stories<\/h2>\n\n\n\n<p>If you\u2019re a B2B brand, you can reach more people by featuring your clients. It\u2019s a win-win since you can show a happy customer, and they most likely will proudly repost the pic to their followers too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: PayPal<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/PayPal-Instagram.png.webp\" alt=\"Instagram Marketing - PayPal\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.instagram.com\/p\/BFejQ2Uqzlu\/\" target=\"_blank\" rel=\"noopener noreferrer\">(Source)<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Offer Sneak Peeks<\/h2>\n\n\n\n<p>Stirring up excitement with potential buyers before&nbsp;a product&nbsp;launched is proven to speed up purchase time.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.thebabyboomerentrepreneur.com\/258\/what-is-the-rule-of-seven-and-how-will-it-improve-your-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">According to the Rule of Seven<\/a>, a prospect needs to come in contact with your product at least seven times before taking action. A sneak peek is a great way to be on the path to success!<\/p>\n\n\n\n<p>To increase engagement, you should only release a couple details. Asking your followers to guess product details can be a fun way to increase excitement&nbsp;and engagement, too!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: Polly Plum Crochet<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Polly-Plum-Crochet-Instagram.png.webp\" alt=\"Instagram Marketing - Polly Plum\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.instagram.com\/p\/BgCEl6OHuhE\/?tagged=sneakpeek\" target=\"_blank\" rel=\"noopener noreferrer\">(Source)<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8.&nbsp;Poll Your Followers<\/h2>\n\n\n\n<p>Ask&nbsp;your followers what new product you should create next. This&nbsp;Instagram marketing strategy can drive more sales for the final product because you\u2019ve vetted the design beforehand, and the customer feels more valued.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: ModCloth<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Modcloth-Instagram.png.webp\" alt=\"Instagram Marketing - ModCloth\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.instagram.com\/p\/BeEhYVUHBqq\/?taken-by=modcloth\" target=\"_blank\" rel=\"noopener noreferrer\">(Source)<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Post How-to&nbsp;Videos<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.shipstation.com\/blog\/posting-great-photos-videos-instagram-fourth-series\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instructional videos<\/a> are a good idea for&nbsp;brands who sell things like DIY supplies, educational courses, or any services. This product demo is more likely to be watched and liked since it brings extra value to a viewer beyond a product pitch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example: LoveCrochet<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/Love-Crochet-Instagram.png.webp\" alt=\"Instagram Marketing - Love Crochet\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.instagram.com\/p\/BgTk2P-FX-I\/?taken-by=lovecrochetcom\" target=\"_blank\" rel=\"noopener noreferrer\">(Source)<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Run Contests and Giveaways<\/h2>\n\n\n\n<p>Contests and giveaways are&nbsp;some of the most powerful Instagram marketing tactics. These can boost your Instagram following more than anything else. That\u2019s how top Instagram performers continue attracting people\u2019s attention to their accounts.<\/p>\n\n\n\n<p>Just remember: you want to <em>keep<\/em> all of these new followers. You will most likely see a spike in your follower count, but in order to keep them, you must <a href=\"https:\/\/www.shipstation.com\/blog\/tools-you-can-use-to-find-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">keep posting great conten<\/a>t. Otherwise, the followers who came to your account only to win your giveaway will unfollow you quickly.<\/p>\n\n\n\n<p>To get everything you want out of a contest:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer your own products or services as a prize. It will help to build a following base that is interested in your business.<\/li>\n\n\n\n<li>Work hard to <a href=\"https:\/\/www.shipstation.com\/blog\/instagram-strategy-for-ecommerce-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">post engaging content<\/a> after the campaign to preserve the newcomers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Example: DIFF Eyewear<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/07\/DIFF-Eyewear-Instagram.png.webp\" alt=\"Instagram Marketing - DIFF Eyewear\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/Bf1pMw3AZIo\/?taken-by=diffeyewear\" target=\"_blank\" rel=\"noopener noreferrer\"><em>(Source)<\/em><\/a><\/p>\n\n\n\n<p>Instagram can be a great way to discover new customers and make them lifelong fans. Zeroing in on Instagram marketing is great because it can tell a story about your business and help you connect with your followers on a more personal level. Quality pictures can help illustrate your company\u2019s brand, culture, and value in a more tangible way for consumers. We hope that you can take some of these tips to help invest in your company\u2019s performance.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>P.S. Don&#8217;t miss out on our <a href=\"https:\/\/www.shipstation.com\/blog\/10-more-instagram-marketing-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">follow-up post<\/a>&nbsp;for even more Instagram marketing tips!<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-312920d4-9b42-4858-8dfa-808fbad1b1f7\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-312920d4-9b42-4858-8dfa-808fbad1b1f7\" class=\"hs-cta-node hs-cta-312920d4-9b42-4858-8dfa-808fbad1b1f7\"><!-- [if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1746827\/312920d4-9b42-4858-8dfa-808fbad1b1f7\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-312920d4-9b42-4858-8dfa-808fbad1b1f7\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1746827\/312920d4-9b42-4858-8dfa-808fbad1b1f7.png\" alt=\"Deliver a customer branded unboxing experience with ShipStation the best online shipping platform for your ecommerce business.\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1746827, '312920d4-9b42-4858-8dfa-808fbad1b1f7', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for ways to take advantage of Instagram to bring in new customers? Here are 10 expert Instagram marketing tips to help you build your brand.<\/p>\n","protected":false},"author":10,"featured_media":19180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-19165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-basics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Instagram Marketing Tips You Need to Know Now - ShipStation<\/title>\n<meta name=\"description\" content=\"Looking for ways to take advantage of Instagram to bring in new customers? 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