{"id":19047,"date":"2018-07-17T09:00:30","date_gmt":"2018-07-17T14:00:30","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=19047"},"modified":"2024-10-08T14:13:22","modified_gmt":"2024-10-08T19:13:22","slug":"emoji-marketing-facts","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/emoji-marketing-facts\/","title":{"rendered":"15 Genuinely Interesting Facts About Emoji Marketing"},"content":{"rendered":"\n

July 17 is a pretty important day. Because it’s not just David Hasselhoff\u2019s and Donald Sutherland\u2019s birthday. It\u2019s also World Emoji Day!<\/p>\n\n\n\n

When Apple enabled the emoji keyboard on iOS devices in 2011, emojis had already been popular in Japan for over a decade. But once westerners had access to these little pictographs, emoji use increased exponentially.<\/p>\n\n\n\n

In 2014, Jeremy Burge, emoji aficionado and founder of Emojipedia, declared July 17 World Emoji Day<\/a>. Burge set July 17 as the date because it’s the date displayed on the original Apple iCal icon.<\/p>\n\n\n\n

Recently, more and more brands have begun incorporating emojis into their marketing campaigns. So we decided to celebrate these modern hieroglyphs and their impact on the brand-consumer relationship<\/a>.<\/p>\n\n\n\n

Here are 15 awesome facts about emoji marketing.<\/p>\n\n\n\n

2015: The Year of the Emoji<\/h2>\n\n\n\n

\u2192 May 2015<\/strong> \u2013 Domino\u2019s creates a \u201ctweet-to-order<\/a>\u201d system where customers can order pizza by tweeting Domino\u2019s with the pizza emoji.<\/p>\n\n\n\n

\u2192 June 2015<\/strong> \u2013 After amassing nearly 33,000 signatures on its Change.org petition, Taco Bell announces a taco emoji<\/a> has been added to the Unicode Standard.<\/p>\n\n\n\n

\u2192 November 2015<\/strong> \u2013 Oxford Dictionaries declares the \u201cFace with Tears of Joy\u201d emoji to be its Word of the Year<\/a>.<\/p>\n\n\n\n

Facebook<\/h2>\n\n\n\n

\u2192 More than 60 million emojis<\/a> are used on Facebook every day.<\/p>\n\n\n\n

\u2192 And in Q3 2017, over half of the most popular Facebook headlines contained an emoji<\/a>.<\/p>\n\n\n\n

\"Emoji
(Source<\/a>)<\/em><\/p>\n\n\n\n

Twitter<\/h2>\n\n\n\n

\u2192 Nearly 60% of the top 500 brands on Twitter<\/a> use emojis in their tweets.<\/p>\n\n\n\n

\u2192 Furthermore, tweets with emojis earn 25% higher engagement<\/a> than tweets without.<\/p>\n\n\n\n

\"Emoji
(Source<\/a>)<\/em><\/p>\n\n\n\n

Instagram<\/h2>\n\n\n\n

\u2192 Over 55% of all Instagram accounts use emojis<\/a>.<\/p>\n\n\n\n

\u2192 Instagram posts<\/a> with emojis get 47.7% more interactions<\/a> than posts without emojis.<\/p>\n\n\n\n

\"Emoji
(Source<\/a>)<\/em><\/p>\n\n\n\n

Mobile Messaging<\/h2>\n\n\n\n

\u2192 Push notifications<\/a> that contain emojis have an 85% higher open rate<\/a> than push notifications that don\u2019t.<\/p>\n\n\n\n

\u2192 B2C messages with emojis are 4x more likely to elicit a response<\/a> than an emoji-less message.<\/p>\n\n\n\n

\u2192 Including emojis in mobile consumer surveys<\/a> can lower drop-off rates and improve survey satisfaction. Consequently, using emojis won’t hurt data quality.<\/p>\n\n\n\n

 <\/p>\n\n\n\n

BONUS TRIVIA:
As of June 2018, there are 2,823 emojis<\/a>
in the Unicode Standard.<\/h2>\n\n\n\n

 <\/p>\n\n\n\n

\"Gina<\/figure>\n\n\n\n

<\/p>\n\n\n\n

What are your experiences with emoji marketing? We\u2019d love to hear your take. Leave us a comment, post on our Facebook<\/a>, or Tweet at us<\/a>!<\/p>\n\n\n\n

\"New<\/a><\/span>