{"id":18446,"date":"2018-06-27T09:00:08","date_gmt":"2018-06-27T14:00:08","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=18446"},"modified":"2024-10-10T12:03:40","modified_gmt":"2024-10-10T17:03:40","slug":"use-facebook-live-for-your-business","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/","title":{"rendered":"5 Benefits of Facebook Live for Business"},"content":{"rendered":"\n<p>One of the fastest-growing areas of video marketing is live video. Live video, or live streaming, involves broadcasting real-time footage on a variety of topics including celebrity events, concerts, scheduled promotions, as well as streaming between users. Live video is becoming extremely popular as one of the most genuine ways to connect and interact with audiences. In fact, 80% of consumers would rather&nbsp;<a href=\"http:\/\/techpatio.com\/2017\/blogging\/marketing\/live-videos-content-strategy\">watch a live video<\/a>&nbsp;from a brand than read a blog. And 82% prefer live video from a brand than social posts.<\/p>\n\n\n\n<p>With videos continuing to provide excellent marketing opportunities for businesses, especially online retailers, businesses should consider leveraging live videos. Here are some current statistics from&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\">HubSpot<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>85% of people say they\u2019d like to see more video from brands in 2018<\/li>\n\n\n\n<li>95% of people have watched an explainer video to learn more about a product or service<\/li>\n\n\n\n<li>81% of people have been convinced to buy a product or service by watching a brand\u2019s video<\/li>\n<\/ul>\n\n\n\n<p>With over 2 billion monthly active users, Facebook Live is the&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\">top social media platform for live video<\/a>.&nbsp;In fact, one in every five videos on Facebook is a&nbsp;<a href=\"http:\/\/mediakix.com\/2017\/03\/facebook-live-statistics-video-streaming-to-know\/#gs.XH01Wno\">live broadcast<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Facebook Live Video<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/06\/Neon-On-Air-Sign-E.jpg.webp\" alt=\"On Air Sign\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>Facebook has the&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\">most active users<\/a>&nbsp;of any social media network. Its&nbsp;users spend up to&nbsp;<a href=\"https:\/\/newsroom.fb.com\/news\/2016\/03\/news-feed-fyi-taking-into-account-live-video-when-ranking-feed\/\">3x more time<\/a>&nbsp;watching a Facebook Live video than a recorded video. And daily watch time of Facebook Live broadcasts has increased by 400% since its launch in 2016.<\/p>\n\n\n\n<p>A big driver of this engagement is due to changes Facebook made to its algorithm in 2018. The updated algorithm&nbsp;<a href=\"https:\/\/www.reshiftmedia.com\/facebook-live-101-use-live-videos-increase-organic-reach\/\">prioritizes Facebook live videos<\/a> over standards videos on user\u2019s news feeds. This is another reason to consider using Facebook Live for your business.<\/p>\n\n\n\n<p>Here are 5 benefits for why you should start using Facebook Live for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Facebook Live Videos Encourage Engagement<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/06\/Group-of-Friends-on-Couch-Watching-Tablet-E.jpg.webp\" alt=\"Friends Watching a Tablet\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p><a href=\"https:\/\/www.shipstation.com\/blog\/build-extraordinary-ecommerce-content-marketing-strategy\/\">Highly engaging content<\/a>&nbsp;is also prioritized in Facebook\u2019s new algorithm. So, if you want your brand\u2019s content seen, you need to post content that sparks conversation. Videos have higher engagement levels than text or image posts. And live videos get&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/news\/news-feed-fyi-bringing-people-closer-together\">6x more interaction than regular videos<\/a>.<\/p>\n\n\n\n<p>People also comment on Facebook Live videos&nbsp;<a href=\"http:\/\/mediakix.com\/2017\/03\/facebook-live-statistics-video-streaming-to-know\/#gs.XH01Wno\">over 10x more than non-live videos<\/a>. As a result, live video will be a key strategy for getting your company\u2019s content towards the top of the News Feed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Facebook Live Videos Save Time<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/06\/Woman-Filming-Live-Video-E.jpg.webp\" alt=\"Example of Using Facebook Live for Your Business\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>Creating a live video instead of a pre-recorded video can require less time and be more effective. Live videos still require you to invest some time into production, but not as much as pre-recorded content. The main appeal of live videos is that they are raw, unedited, and not highly produced. They capture real-time content and allow for real-time engagement. Businesses can interact while shooting a video, saving time from answering questions later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Facebook Live Videos are Cost-Effective<\/strong><\/h2>\n\n\n\n<p>Finding ways to ensure quality content while staying on budget is a main objective for most businesses. If your company wants to make quick low-cost announcements, Facebook Live is a good cost-effective option. Expensive equipment and big filming crews are unnecessary when using Facebook Live for your business. Companies can utilize hand held devices and only needs a minimum of one person to shoot. Even better, once a live stream is over the video is complete. There are no retakes and no one has to be hired to spend&nbsp;additional time on&nbsp;<a href=\"https:\/\/www.shipstation.com\/blog\/putting-the-pieces-together-editing-content-videos\/\">editing the video<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Facebook Live Videos Create a Sense of Community<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2018\/06\/Group-of-Friends-on-Bench-Looking-at-Phones-E.jpg.webp\" alt=\"Group of Friends on Bench Looking at Phones\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>The goal of Facebook\u2019s algorithm change is to help build connections. This means that your ecommerce company needs to shift your strategy. Instead of just boosting sales, you should create genuine relationships with your customers. And using Facebook Live for your business is a perfect way to do that.<\/p>\n\n\n\n<p>To determine&nbsp;<a href=\"https:\/\/www.shipstation.com\/blog\/creating-on-brand-video-content\/\">what kind of content to produce<\/a>&nbsp;and who the target audience is, you should think of what types of communities your products connect to. Here\u2019s an example from&nbsp;<a href=\"https:\/\/www.facebook.com\/doughez\/\">Dough EZ<\/a>:<\/p>\n\n\n\n<p>While their video&nbsp;appeals to all bakers, the brand specifically reaches out to the gluten-free community by inviting Patrick Auger. Auger is a professional gluten-free, allergy-free baker&nbsp;who shows viewers how to make gluten-free puff pastries.<\/p>\n\n\n\n<p>Facebook Live can be a great opportunity to connect with consumers in real time. You can&nbsp;<a href=\"https:\/\/www.shipstation.com\/blog\/responding-to-social-media-comments-best-practices\/\">answer viewers\u2019 questions<\/a>&nbsp;as you are filming. And you can see the conversations in the comments or take your audience behind the scenes. Since it is live and unedited, it also creates a more authentic image of the company, which can increase trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Facebook Live Videos Encourage Traffic<\/strong><\/h2>\n\n\n\n<p>A major benefit of Facebook Live videos is driving traffic to your business page. As live videos encourage engagement and allow for product promotions, users who liked your content are more likely to come back for more. As Facebook Live videos allow for unique content, real-time interactions, and constant updates, businesses can drive traffic back to their Facebook page or site. A steady stream of videos draws users back for more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NEXT STEPS<\/h3>\n\n\n\n<p>While their video&nbsp;appeals to all bakers, the brand specifically reaches out to the gluten-free community by inviting Patrick Auger. Auger is a professional gluten-free, allergy-free baker&nbsp;who shows viewers how to make gluten-free puff pastries.<\/p>\n\n\n\n<p>Facebook Live can be a great opportunity to connect with consumers in real time. You can <a href=\"https:\/\/www.shipstation.com\/blog\/responding-to-social-media-comments-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">answer viewers\u2019 questions<\/a> as you are filming. And you can see the conversations in the comments or take your audience behind the scenes. Since it is live and unedited, it also creates a more authentic image of the company, which can increase trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Next Steps<\/h2>\n\n\n\n<p>Facebook Live videos will continue to grow in popularity and be an essential tool in&nbsp;<a href=\"https:\/\/www.shipstation.com\/blog\/3-creative-ways-boost-brand-awareness-small-business\/\">increasing company visibility<\/a>&nbsp;and engaging consumers. It is an effective medium for quickly getting your message out there, promoting your brand, and fostering a sense of community on your Facebook page. Stay tuned for future posts on more ways to use Facebook Live for your business.<\/p>\n\n\n\n<center><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-df201bee-78e5-4952-8798-e3a0ecc190fc\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-df201bee-78e5-4952-8798-e3a0ecc190fc\" class=\"hs-cta-node hs-cta-df201bee-78e5-4952-8798-e3a0ecc190fc\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1746827\/df201bee-78e5-4952-8798-e3a0ecc190fc\"><img decoding=\"async\" id=\"hs-cta-img-df201bee-78e5-4952-8798-e3a0ecc190fc\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1746827\/df201bee-78e5-4952-8798-e3a0ecc190fc.png\" alt=\"New call-to-action\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1746827, 'df201bee-78e5-4952-8798-e3a0ecc190fc', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/center>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Live videos are great for marketing and growing your ecommerce brand. Here&#8217;s why you should start using Facebook Live for Your Business.<\/p>\n","protected":false},"author":77,"featured_media":18829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-18446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-basics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Benefits of Facebook Live for Business | ShipStation<\/title>\n<meta name=\"description\" content=\"Facebook Live helps your business save time, encourage engagement, increase traffic and more. Learn the 5 benefits of Facebook Live for business today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Benefits of Facebook Live for Business\" \/>\n<meta property=\"og:description\" content=\"Facebook Live helps your business save time, encourage engagement, increase traffic and more. Learn the 5 benefits of Facebook Live for business today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipStation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ShipStation\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-27T14:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-10T17:03:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2018\/06\/Facebook-Live-for-Business-Feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"389\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Fagerland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shipstation\" \/>\n<meta name=\"twitter:site\" content=\"@shipstation\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Fagerland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/\"},\"author\":{\"name\":\"Maria Fagerland\",\"@id\":\"https:\/\/www.shipstation.com\/#\/schema\/person\/09e355f24a8348de6d1faf88a7566f38\"},\"headline\":\"5 Benefits of Facebook Live for Business\",\"datePublished\":\"2018-06-27T14:00:08+00:00\",\"dateModified\":\"2024-10-10T17:03:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/\"},\"wordCount\":1013,\"publisher\":{\"@id\":\"https:\/\/www.shipstation.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2018\/06\/Facebook-Live-for-Business-Feature.jpg\",\"articleSection\":[\"Shipping Basics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/\",\"url\":\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/\",\"name\":\"5 Benefits of Facebook Live for Business | ShipStation\",\"isPartOf\":{\"@id\":\"https:\/\/www.shipstation.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2018\/06\/Facebook-Live-for-Business-Feature.jpg\",\"datePublished\":\"2018-06-27T14:00:08+00:00\",\"dateModified\":\"2024-10-10T17:03:40+00:00\",\"description\":\"Facebook Live helps your business save time, encourage engagement, increase traffic and more. Learn the 5 benefits of Facebook Live for business today!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#primaryimage\",\"url\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2018\/06\/Facebook-Live-for-Business-Feature.jpg\",\"contentUrl\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2018\/06\/Facebook-Live-for-Business-Feature.jpg\",\"width\":800,\"height\":389,\"caption\":\"Using Facebook Live for Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shipstation.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Benefits of Facebook Live for Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shipstation.com\/#website\",\"url\":\"https:\/\/www.shipstation.com\/\",\"name\":\"ShipStation\",\"description\":\"Powerful shipping, simplified. eBay, Amazon, Magento eCommerce shipping\",\"publisher\":{\"@id\":\"https:\/\/www.shipstation.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shipstation.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shipstation.com\/#organization\",\"name\":\"ShipStation\",\"url\":\"https:\/\/www.shipstation.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg\",\"contentUrl\":\"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg\",\"width\":1550,\"height\":247,\"caption\":\"ShipStation\"},\"image\":{\"@id\":\"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ShipStation\/\",\"https:\/\/x.com\/shipstation\",\"https:\/\/www.linkedin.com\/company\/shipstation\",\"https:\/\/www.instagram.com\/shipstation\/\"],\"description\":\"The fulfillment engine behind hundreds of thousands of online sellers, ShipStation combines order management, rate shopping, inventory, and returns all in one platform, delivering 15x more labels per hour and up to 90% shipping discounts through 200+ carriers.\",\"telephone\":\"(512) 886-4006\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1001\",\"maxValue\":\"5000\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shipstation.com\/#\/schema\/person\/09e355f24a8348de6d1faf88a7566f38\",\"name\":\"Maria Fagerland\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shipstation.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/df7c096028517cb2eba4e8b1f155486576f4565531709fec6da61656a03640d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/df7c096028517cb2eba4e8b1f155486576f4565531709fec6da61656a03640d0?s=96&d=mm&r=g\",\"caption\":\"Maria Fagerland\"},\"description\":\"Maria is a multifaceted writer and editor who is passionate about creating content that helps businesses succeed. When she's not writing, Maria can often be found in her garden tending to her plants.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/maria-bertino-27b299127\/\"],\"jobTitle\":\"Content Marketing Manager\",\"url\":\"https:\/\/www.shipstation.com\/blog\/author\/maria_fagerland\/\"},{\"@type\":\"SoftwareApplication\",\"@id\":\"https:\/\/www.shipstation.com#software-application\",\"name\":\"ShipStation\",\"url\":\"https:\/\/www.shipstation.com\",\"applicationCategory\":\"BusinessApplication\",\"operatingSystem\":\"Web Browser\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Benefits of Facebook Live for Business | ShipStation","description":"Facebook Live helps your business save time, encourage engagement, increase traffic and more. Learn the 5 benefits of Facebook Live for business today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/","og_locale":"en_US","og_type":"article","og_title":"5 Benefits of Facebook Live for Business","og_description":"Facebook Live helps your business save time, encourage engagement, increase traffic and more. Learn the 5 benefits of Facebook Live for business today!","og_url":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/","og_site_name":"ShipStation","article_publisher":"https:\/\/www.facebook.com\/ShipStation\/","article_published_time":"2018-06-27T14:00:08+00:00","article_modified_time":"2024-10-10T17:03:40+00:00","og_image":[{"width":800,"height":389,"url":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2018\/06\/Facebook-Live-for-Business-Feature.jpg","type":"image\/jpeg"}],"author":"Maria Fagerland","twitter_card":"summary_large_image","twitter_creator":"@shipstation","twitter_site":"@shipstation","twitter_misc":{"Written by":"Maria Fagerland","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#article","isPartOf":{"@id":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/"},"author":{"name":"Maria Fagerland","@id":"https:\/\/www.shipstation.com\/#\/schema\/person\/09e355f24a8348de6d1faf88a7566f38"},"headline":"5 Benefits of Facebook Live for Business","datePublished":"2018-06-27T14:00:08+00:00","dateModified":"2024-10-10T17:03:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/"},"wordCount":1013,"publisher":{"@id":"https:\/\/www.shipstation.com\/#organization"},"image":{"@id":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2018\/06\/Facebook-Live-for-Business-Feature.jpg","articleSection":["Shipping Basics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/","url":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/","name":"5 Benefits of Facebook Live for Business | ShipStation","isPartOf":{"@id":"https:\/\/www.shipstation.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#primaryimage"},"image":{"@id":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2018\/06\/Facebook-Live-for-Business-Feature.jpg","datePublished":"2018-06-27T14:00:08+00:00","dateModified":"2024-10-10T17:03:40+00:00","description":"Facebook Live helps your business save time, encourage engagement, increase traffic and more. Learn the 5 benefits of Facebook Live for business today!","breadcrumb":{"@id":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#primaryimage","url":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2018\/06\/Facebook-Live-for-Business-Feature.jpg","contentUrl":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2018\/06\/Facebook-Live-for-Business-Feature.jpg","width":800,"height":389,"caption":"Using Facebook Live for Business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipstation.com\/blog\/use-facebook-live-for-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipstation.com\/"},{"@type":"ListItem","position":2,"name":"5 Benefits of Facebook Live for Business"}]},{"@type":"WebSite","@id":"https:\/\/www.shipstation.com\/#website","url":"https:\/\/www.shipstation.com\/","name":"ShipStation","description":"Powerful shipping, simplified. eBay, Amazon, Magento eCommerce shipping","publisher":{"@id":"https:\/\/www.shipstation.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipstation.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shipstation.com\/#organization","name":"ShipStation","url":"https:\/\/www.shipstation.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg","contentUrl":"https:\/\/www.shipstation.com\/wp-content\/uploads\/2024\/10\/ShipStation-Lockup-DarkGreen-RGB.svg","width":1550,"height":247,"caption":"ShipStation"},"image":{"@id":"https:\/\/www.shipstation.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ShipStation\/","https:\/\/x.com\/shipstation","https:\/\/www.linkedin.com\/company\/shipstation","https:\/\/www.instagram.com\/shipstation\/"],"description":"The fulfillment engine behind hundreds of thousands of online sellers, ShipStation combines order management, rate shopping, inventory, and returns all in one platform, delivering 15x more labels per hour and up to 90% shipping discounts through 200+ carriers.","telephone":"(512) 886-4006","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1001","maxValue":"5000"}},{"@type":"Person","@id":"https:\/\/www.shipstation.com\/#\/schema\/person\/09e355f24a8348de6d1faf88a7566f38","name":"Maria Fagerland","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shipstation.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/df7c096028517cb2eba4e8b1f155486576f4565531709fec6da61656a03640d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df7c096028517cb2eba4e8b1f155486576f4565531709fec6da61656a03640d0?s=96&d=mm&r=g","caption":"Maria Fagerland"},"description":"Maria is a multifaceted writer and editor who is passionate about creating content that helps businesses succeed. When she's not writing, Maria can often be found in her garden tending to her plants.","sameAs":["https:\/\/www.linkedin.com\/in\/maria-bertino-27b299127\/"],"jobTitle":"Content Marketing Manager","url":"https:\/\/www.shipstation.com\/blog\/author\/maria_fagerland\/"},{"@type":"SoftwareApplication","@id":"https:\/\/www.shipstation.com#software-application","name":"ShipStation","url":"https:\/\/www.shipstation.com","applicationCategory":"BusinessApplication","operatingSystem":"Web Browser"}]}},"_links":{"self":[{"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/posts\/18446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/comments?post=18446"}],"version-history":[{"count":0,"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/posts\/18446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/media\/18829"}],"wp:attachment":[{"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/media?parent=18446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/categories?post=18446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shipstation.com\/wp-json\/wp\/v2\/tags?post=18446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}