{"id":18218,"date":"2018-05-15T09:00:23","date_gmt":"2018-05-15T14:00:23","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=18218"},"modified":"2024-10-10T12:31:53","modified_gmt":"2024-10-10T17:31:53","slug":"shipstations-ecommerce-roundup-may-15","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/shipstations-ecommerce-roundup-may-15\/","title":{"rendered":"ShipStation\u2019s Ecommerce Roundup \u2013 May 15, 2018"},"content":{"rendered":"\n

Well, based on our engagement metrics, it seems last week\u2019s roundup<\/a> was a success. If this is your first introduction to the ShipStation Ecommerce Roundup, welcome!<\/p>\n\n\n\n

The purpose of these weekly blogs is to share with our audience some of the great pieces I find when I’m working on my own content. There are a ton of amazing resources out there, and I know sometimes it can be a little overwhelming to try to wade through an ocean of Google results.<\/p>\n\n\n\n

So I decided I’d set aside some time each week to collect a few of the standout articles I think are among the most valuable. My goal is to make it easy for ecommerce merchants to find helpful tips and the latest retail industry news.<\/p>\n\n\n\n

Let\u2019s roll right into week two of the ShipStation Ecommerce Roundup. Enjoy!<\/p>\n\n\n\n

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5 Ways to Build Community Around Your Brand<\/a><\/h2>\n\n\n\n

There\u2019s a reason diehard Apple devotees are willing to line up outside of stores and compulsively hit “Refresh” at ungodly hours of the morning. It\u2019s because Apple has dedicated substantial resources to not just building their business but to building their fanbase. If you want to encourage loyalty with your customers<\/a>, you have to create a community shoppers want to be a part of.<\/p>\n\n\n\n

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8 Ways to Fix an Amazon Sales Slump<\/a><\/h2>\n\n\n\n

Every Amazon seller experiences ebbs and flows in their sales volume. But if your marketplace sales have seemed to hit bottom and then started digging, you need to address the issue. And fast. Here are some of the most common reasons your Amazon sales might be suffering and how to get them back up.<\/p>\n\n\n\n

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11 Ways to Skyrocket Your Ecommerce Sales on Twitter<\/a><\/h2>\n\n\n\n

Are you using Twitter to connect with shoppers? You better be. Because according to Statista<\/a>, there are 330 million monthly active Twitter users. That\u2019s a huge audience that you could be reaching. Discover 11 ways ecommerce brands can increase sales<\/a> by taking advantage of Twitter.<\/p>\n\n\n\n

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Accenture’s Search Technologies Says
Accentuate Your Site Search<\/a><\/h2>\n\n\n\n

Google has spoiled us. Because I could type \u201ccartoon girl who loves animals too much,\u201d and Google immediately knows I\u2019m talking about Elmyra from Tiny Toons<\/a>. Your ecommerce site search is probably not going to have as complex an algorithm. But there are at least a few things your site search must do well. See what Accenture discovered in its U.S. E-Commerce Site Search Evaluation<\/a>.<\/p>\n\n\n\n

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Connecting the dots between
retail customer experience, profit<\/a><\/h2>\n\n\n\n

To at least a certain extent, you know what your customers want. Otherwise, you wouldn\u2019t be in business. But no matter how objective you try to be, your decisions will still be influenced by your own bias. The most reliable way to know what matters to your customers is to ask them directly. Amy Brandli, Director of Client Services at Centriam, shares her insight about the relationship between the customer experience and profitability.<\/p>\n\n\n\n

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Study: More than half of consumers
have purchased through social media<\/a><\/h2>\n\n\n\n

Want to hear something crazy? The average U.S. consumer spends up to $5,400 on impulse purchases<\/a> every year. If you want to attract shoppers who aren\u2019t actively browsing, you have to expand your selling channels beyond your website and third-party marketplaces. You have to meet them in their social feeds. Check out some interesting facts about the evolution of social media as a selling channel.<\/p>\n\n\n\n

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Why UGC is so important to
subscription ecommerce brands<\/a><\/h2>\n\n\n\n

User-generated content (UGC) is valuable for every ecommerce brand. But for subscription-based retailers, it\u2019s especially important. Because 1) shoppers are fickle, and 2) subscription ecommerce<\/a> depends on commitment. So if you want subscribers to stick around, you have to enlist the help of your most loyal customers.<\/p>\n\n\n\n

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As always, I\u2019m all ears for your feedback. Feel free to leave a comment, post on our Facebook<\/a>, or Tweet at us<\/a>!<\/p>\n\n\n\n

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