{"id":17769,"date":"2018-03-29T08:30:32","date_gmt":"2018-03-29T13:30:32","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=17769"},"modified":"2024-10-10T12:22:41","modified_gmt":"2024-10-10T17:22:41","slug":"inventory-management-omnichannel-retail","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/inventory-management-omnichannel-retail\/","title":{"rendered":"Getting Inventory Management Right in Omnichannel Retail"},"content":{"rendered":"\n

This blog was contributed by Mohammed Ali, Founder and CEO of Primaseller, a multichannel inventory management software. Primaseller<\/a> helps sellers build brand credibility by ensuring accurate stock information on all sales channels and supporting on-time order fulfillment.<\/em><\/p>\n\n\n\n

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Omnichannel retail was once the domain of big retailers alone. But building an ecommerce site or setting up shop on an online marketplace is much easier these days. Now smaller brick and mortar retailers can also embark on the omnichannel journey.<\/p>\n\n\n\n

The actual execution, however, can be a tad bit tricky \u2014 particularly when it comes to inventory management. What makes it difficult is that the point at which inventory changes hands is different depending on the selling channel.<\/p>\n\n\n\n

At a brick and mortar location, the shopper makes a purchase and leaves with her item(s). The merchandise is out the door and immediately no longer in the inventory. But in an online transaction, there’s a delay between when the customer makes a purchase and when she gets it. The merchandise is paid for and is technically the property of the shopper. But until it\u2019s left the warehouse or store, it\u2019s still part of your inventory.<\/p>\n\n\n\n

If your omnichannel strategy doesn\u2019t account for these variables, your inventory levels will be suboptimal. Stale inventory hurts your profit margins. And stockouts hurt your reputation.<\/p>\n\n\n\n

Ready to build a powerful inventory management and omnichannel retail strategy<\/a>? Adopt the techniques below.<\/p>\n\n\n\n

Regularly Reconcile Your Inventory<\/h2>\n\n\n\n
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Retailers often find their digital inventory count and the actual inventory count don\u2019t match. There are a few common reasons this happens, such as:<\/p>\n\n\n\n