{"id":17045,"date":"2017-12-27T13:00:04","date_gmt":"2017-12-27T19:00:04","guid":{"rendered":"https:\/\/www.shipstation.com\/?p=17045"},"modified":"2025-08-11T14:27:09","modified_gmt":"2025-08-11T19:27:09","slug":"best-ecommerce-websites","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/best-ecommerce-websites\/","title":{"rendered":"3 Things the Best Ecommerce Websites Have in Common"},"content":{"rendered":"\n

To offer customers a seamless online shopping experience, you must learn who your audience is and how to best serve them. And brands with the best ecommerce websites know how to use the data they have about their customers to create a dynamic, memorable experience.<\/p>\n\n\n\n

It\u2019s vital to give shoppers more options on a polished, easy-to-navigate website. And well-designed digital real estate can set you apart from the colossal number of websites competing for the same business. You have the ability to create an industry-leading website \u2014 even if you\u2019re running a small company.<\/p>\n\n\n\n

Begin by learning which commonalities successful websites share. Then tailor your website to have the same qualities while still holding your <\/span>unique branding efforts<\/span><\/a>.<\/span><\/p>\n\n\n\n

To help you get started on your journey to a more impressive website, take a look at these three examples of traits the best ecommerce websites share.<\/p>\n\n\n\n

They Spring Clean Their Website<\/h2>\n\n\n\n

The most successful ecommerce brands design their website without unnecessary clutter. They make shopping easier by solely displaying simple-to-find, vital information.<\/p>\n\n\n\n

Reformation<\/a>, an environmentally-conscious clothing brand, appeals to its audience by showcasing their clothing on a simple, clean interface:<\/p>\n\n\n\n

\"Reformation<\/figure>\n\n\n\n

They provide basic information such as the price of the garment, enticing the shopper to click for more details. After a shopper clicks, they are brought directly to a product page:<\/p>\n\n\n\n

\"Reformation<\/figure>\n\n\n\n

SPS Commerce found that 28% of customers think product pages can make or break a sale<\/a>. So it\u2019s important to display concise, easy-to-understand details along with additional benefits of the product.<\/p>\n\n\n\n

Websites that use digestible language such as Reformation can increase traffic and make an impact on their sales.<\/p>\n\n\n\n

They Live up to Consumer Expectations<\/h2>\n\n\n\n

Companies who have effective ecommerce websites give their customers the resources they need, where they expect to find them. Shoppers expect a connection from the moment they first interact with a website.<\/p>\n\n\n\n

According to Forbes, today’s customers are more in control<\/a> and up-to-date on the latest ways to conduct business. They know what options they want and the customer service they need to feel confident on a website.<\/p>\n\n\n\n

It\u2019s common for customers to have questions as they\u2019re browsing, so make it simple for them to find the answers. Here are a list of resources the best ecommerce websites provide their customers:<\/p>\n\n\n\n