{"id":13509,"date":"2017-02-23T10:00:05","date_gmt":"2017-02-23T16:00:05","guid":{"rendered":"http:\/\/www.shipstation.com\/?p=13509"},"modified":"2022-08-10T09:58:49","modified_gmt":"2022-08-10T14:58:49","slug":"selecting-your-subscription-box-model","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/selecting-your-subscription-box-model\/","title":{"rendered":"Selecting Your Subscription Box Model, Part II of a Series"},"content":{"rendered":"\n

In part I, Should You Start A Subscription Box Business?<\/a>, we discussed the reasons why you might want to consider offering a subscription box (and those reasons are mighty compelling).<\/p>\n\n\n\n

Once you\u2019ve decided to offer subscription boxes, your first step is to decide what kinds of boxes to offer. We\u2019ll cover three ways to determine that.<\/p>\n\n\n\n

Create or add monthly boxes to your existing product offerings.<\/h4>\n\n\n\n

Think you have to choose between being a monthly subscription box company or just selling products? Nope. You can\/should do both. In fact, it\u2019s one of the easiest ways to add additional consistent monthly revenue to your existing business.<\/p>\n\n\n\n

One example is ShipStation user Paleo Treats<\/a>. The San Diego, CA-based company<\/a> began offering Paleo desserts to customers online back in 2009. They’ve done a few great things since then<\/a>.<\/p>\n\n\n\n

\u201cOur goal in the world of dessert is to make the finale to your meal as healthy as the appetizer and to make sure that your desserts taste as good or better than anything else you could make with \u2018cheat\u2019 ingredients,\u201d says Nik Hawks, owner of Paleo Treats.<\/p>\n\n\n\n

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Nik is continually looking to grow the business and in 2015, he began searching for ways to make it easier for customers to have a consistently healthy dessert.<\/p>\n\n\n\n

Nik decided to offer monthly boxes, with the knowledge that they wouldn\u2019t make up the primary portion of his business.<\/p>\n\n\n\n

Today, Paleo Treats, in additional to individual assortments, offers monthly shipments of cases of goodies including Brownie Bombs, Mac Attacks!, Mustang Bars, Banditos, Rockets and Cacao Now! and even a Build-a-Box option (we can vouch for each and every one of these treats as a MUST TRY!).<\/p>\n\n\n\n

\u201cOur product has a very specific niche,\u201d says Nik. \u201cWhile our customers aren\u2019t very price sensitive, only a subset of them are willing to subscribe monthly for a box of our products. It\u2019s really a convenience service for them.\u201d<\/p>\n\n\n\n

While monthly box revenue makes up less than 10% of total sales, says Nik, any revenue that can be predicted is terrific.<\/p>\n\n\n\n

Find an existing monthly subscription box company and create one that will do things better or differently.<\/h4>\n\n\n\n

There are thousands of monthly subscription box companies out there.<\/p>\n\n\n\n

In the last post<\/a>, we covered the top five most popular categories of subscription boxes:<\/p>\n\n\n\n