{"id":11387,"date":"2016-05-16T08:00:12","date_gmt":"2016-05-16T13:00:12","guid":{"rendered":"http:\/\/www.shipstation.com\/?p=11387"},"modified":"2024-10-09T12:59:54","modified_gmt":"2024-10-09T17:59:54","slug":"company-award","status":"publish","type":"post","link":"https:\/\/www.shipstation.com\/blog\/company-award\/","title":{"rendered":"How to Win a Company Award to Increase Your Sales"},"content":{"rendered":"\n<p><i>This post is contributed by Margie Zable Fisher, president of Zable Fisher Public Relations, which specializes in e-commerce and product P.R. and publicity. Her company offers&nbsp;<a href=\"https:\/\/zfpr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/zfpr.com\/&amp;source=gmail&amp;ust=1527183104566000&amp;usg=AFQjCNGi_yKQlQ8DXRF6EwwG75kFXfI_lA\">free publicity opportunities and tips here<\/a>.<\/i><\/p>\n\n\n\n<p>You won a company award. Congratulations! While you obviously put work into winning the award, the most important work you\u2019ll do is publicizing the award, ultimately leading to increased sales.<\/p>\n\n\n\n<p><strong>Examples of Awards<\/strong><\/p>\n\n\n\n<p>eCommerce companies and the products they sell are eligible for all kinds of awards. I use the term \u201caward\u201d loosely, as someone can claim a spot on the Inc. 500 as well as being chosen as a top product by a magazine as an award.<\/p>\n\n\n\n<p>Remember, these awards may not come with a fancy dinner, plaque or money, but they are still incredibly useful for your sales efforts. Here are some examples of awards:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.inc.com\/inc5000apply\/guide.html\" target=\"_blank\" rel=\"noopener noreferrer\">Inc.\u00a0500 \/ 5000<\/a> \u2013 the fastest growing private companies<\/li>\n\n\n\n<li>New product awards given at trade shows \u2013 such as <a href=\"http:\/\/www.nationalstationeryshow.com\/show\/best-new-product-awards\/\" target=\"_blank\" rel=\"noopener noreferrer\">the National Stationery Show Best Product Awards<\/a><\/li>\n\n\n\n<li>New product awards from associations, such as <a href=\"https:\/\/www.specialtyfood.com\/awards\/sofi\/entry-information\/\" target=\"_blank\" rel=\"noopener noreferrer\">the sofi\u2122 Awards\u00a0from the Specialty Foods Association<\/a><\/li>\n\n\n\n<li>New product awards from the media \u2013 such as <a href=\"http:\/\/www.familycircle.com\/home\/cleaning\/50-best-new-cleaning-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">Family Circle\u2019s Best New Cleaning Products<\/a> and <a href=\"http:\/\/www.goodhousekeeping.com\/product-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">Good Housekeeping\u2019s Seal of Approval products<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Sharing the News<\/strong><\/p>\n\n\n\n<p>Most people are happy to hear good news, and would be delighted to hear that you have won an award. At the minimum, you\u2019ll want to do the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Share the award information on social media<\/em><\/strong> \u2013 not once, but several or even many times, over the course of weeks or even months. Change the message and\/or image slightly. Even include awards in social media headers. Here are some examples from ShipStation stain remover customer <a href=\"http:\/\/stainrx.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stain Rx<sup>\u00ae<\/sup><\/a>:<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Facebook Post:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbp.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"300\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbp-236x300.jpg.webp\" alt=\"stainrxfbp\" class=\"wp-image-11388\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbp-236x300.jpg.webp 236w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbp-350x446.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbp-44x56.jpg.webp 44w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbp-85x108.jpg.webp 85w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbp-410x522.jpg.webp 410w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbp.jpg.webp 435w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Twitter Post:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxtw.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"57\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxtw-300x57.jpg.webp\" alt=\"stainrxtw\" class=\"wp-image-11389\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxtw-300x57.jpg.webp 300w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxtw-350x66.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxtw-296x56.jpg.webp 296w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxtw-270x51.jpg.webp 270w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxtw.jpg.webp 518w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Pinterest Post:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxpinterest.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"179\" height=\"300\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxpinterest-179x300.jpg.webp\" alt=\"stainrxpinterest\" class=\"wp-image-11390\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxpinterest-179x300.jpg.webp 179w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxpinterest-33x56.jpg.webp 33w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxpinterest-65x108.jpg.webp 65w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxpinterest.jpg.webp 233w\" sizes=\"auto, (max-width: 179px) 100vw, 179px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Facebook Header:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbheader.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"111\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbheader-300x111.jpg.webp\" alt=\"stainrxfbheader\" class=\"wp-image-11391\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbheader-300x111.jpg.webp 300w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbheader-350x130.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbheader-544x201.jpg.webp 544w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbheader-634x235.jpg.webp 634w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbheader-151x56.jpg.webp 151w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbheader-270x100.jpg.webp 270w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbheader.jpg.webp 851w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Send out a newsletter including the award news<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Include the award on your Web site\u2019s home page, and your Press Page.<\/em><\/strong> You can use an image or images as well.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxhp.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"279\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxhp-300x279.jpg.webp\" alt=\"stainrxhp\" class=\"wp-image-11393\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxhp-300x279.jpg.webp 300w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxhp-350x325.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxhp-60x56.jpg.webp 60w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxhp-116x108.jpg.webp 116w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxhp.jpg.webp 535w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Include the award win on product page listings \u2013<\/em><\/strong> on your Web site, Amazon and other sales channels. Credibility sells.<\/li>\n<\/ul>\n\n\n\n<p><strong>Advanced Tactics<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Send out a press release through <a href=\"http:\/\/www.prweb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PR Web<\/a> or other services. <\/em><\/strong> For a couple hundred dollars, your release will be sent to thousands of media outlets. Spend the extra money to include keywords and video, which will aid in your SEO and sales efforts.<\/li>\n\n\n\n<li><strong><em>Offer a giveaway or discount on the award-winning product.<\/em><\/strong> It\u2019s a great way to celebrate your win, and share the love with customers and prospects.<\/li>\n\n\n\n<li><strong><em>Use the award win in ads, especially those on social media.<\/em><\/strong> The credibility of winning a prestigious award can mean the difference between clicking on an ad and ignoring it.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbad.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"270\" src=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbad-300x270.jpg.webp\" alt=\"stainrxfbad\" class=\"wp-image-11392\" srcset=\"https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbad-300x270.jpg.webp 300w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbad-350x315.jpg.webp 350w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbad-62x56.jpg.webp 62w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbad-120x108.jpg.webp 120w, https:\/\/www.shipstation.com\/wp-content\/smush-webp\/2016\/04\/stainrxfbad.jpg.webp 461w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Final Thoughts<\/strong><\/p>\n\n\n\n<p>Winning an award is a big event. Celebrate, and keep the party going. Your award just might reap sales for you now, and in many years to come.<\/p>\n\n\n\n<p><span id=\"hs-cta-wrapper-edf2ef58-e8dd-412d-bce7-99de1d4880c4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-edf2ef58-e8dd-412d-bce7-99de1d4880c4\" class=\"hs-cta-node hs-cta-edf2ef58-e8dd-412d-bce7-99de1d4880c4\"><em><strong>This post is contributed by Margie Zable Fisher, president of Zable Fisher Public Relations, which specializes in&nbsp;e-commerce&nbsp;and product P.R. and publicity.<a href=\"http:\/\/zfpr.com\/newsletter_signup.htm\" target=\"_blank\" rel=\"noopener noreferrer\">&nbsp;Sign up for her free, award-winning public relations newsletter<\/a>.<\/strong><\/em><br><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><br><a href=\"http:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1746827\/edf2ef58-e8dd-412d-bce7-99de1d4880c4\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-edf2ef58-e8dd-412d-bce7-99de1d4880c4\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1746827\/edf2ef58-e8dd-412d-bce7-99de1d4880c4.png\" alt=\"Start Your Free Trial\"><\/a><br><\/span><br><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><br><script type=\"text\/javascript\"><br \/>\n        hbspt.cta.load(1746827, 'edf2ef58-e8dd-412d-bce7-99de1d4880c4', {});<br \/>\n    <\/script><br><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How eCommerce companies can maximize winning an award to gain sales now and in the future.<\/p>\n","protected":false},"author":10,"featured_media":17282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-11387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-basics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Win a Company Award to Increase Your Sales<\/title>\n<meta name=\"description\" content=\"Are you looking for more company exposure and increased sales? Here are a few resources to get you started on applying for a company award.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipstation.com\/blog\/company-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Win a Company Award to Increase Your Sales\" \/>\n<meta property=\"og:description\" content=\"Are you looking for more company exposure and increased sales? 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